Creators

Katie Carson is the founder of Royalty Soaps and one of the largest soap-making content creators on YouTube, with over 880,000+ subscribers. She started her handmade soap business at just 17 years old and has since built it into a thriving brand with a massive YouTube following, turning soap making from a hobby into a full-scale business and content empire.

Content covers cold process soap making tutorials and techniques, artistic soap design and color theory, fragrance blending and essential oil selection, running a handmade product business from home, behind-the-scenes of Royalty Soaps production at Butterfly Cottage, soap cutting and unmolding ASMR-style videos, product photography and Shopify store management, scaling a handmade business from hobby to full-time income, soap making supply recommendations and ingredient sourcing, and seasonal/themed soap collections and limited edition launches.

What makes Katie exceptional is her ability to combine artistry with business education. Her videos are both visually stunning (her most popular video has over 8 million views) and practically useful for aspiring soapmakers. She was profiled by Shopify as a case study in using YouTube to grow a product-based business. Her warm, positive personality has built one of the most engaged craft communities on the platform.

Katie monetizes through direct soap sales via royaltysoaps.com, YouTube ad revenue (880K+ subscribers generates substantial monthly income), brand partnerships with soap and craft supply companies, and her engaged community that drives consistent product sales. Her content strategy — freely teaching her craft — drives customers to her shop.

For Moonlite users, handmade soap is a $700M+ market growing steadily as consumers shift toward natural and artisanal products. Startup costs are remarkably low ($200-500 for initial supplies and molds), margins are high (60-80%), and soap can be sold through Etsy, Shopify, farmers markets, and wholesale. Katie demonstrates how combining content creation with a handmade product business creates a powerful flywheel — the content drives sales, and the business fuels more content.

Jaime Ibanez is a Fort Worth, Texas-based entrepreneur who built a six-figure vending machine empire starting at just 19 years old. Now one of the most recognized vending machine content creators online, Jaime documents his journey of operating 40+ vending machines while teaching others how to replicate his success through YouTube, Instagram, and TikTok.

Content covers how to start a vending machine business from scratch, finding and securing profitable vending locations, vending machine restocking day-in-the-life vlogs, revenue collection and income reports from vending machines, choosing the right vending machines and products, negotiating with location owners, vending machine maintenance and troubleshooting, scaling from 1 machine to a full vending route, passive income strategies through vending, and young entrepreneur motivation.

What makes Jaime stand out is his authenticity and transparency. His very first video — documenting a restocking run — hit a million views in less than a month, and he reached 100,000 YouTube subscribers in record time. He was featured in The Dallas Morning News and Business Insider for his entrepreneurial journey. His most popular videos showcase the exciting moment of collecting cash from machines, which captivates audiences and demystifies the vending business.

Jaime monetizes through his vending machine business ($135,000+/year from machines), YouTube ad revenue, mentoring and coaching programs, TikTok content, and brand partnerships. Combined, his content and vending operations generate over $235,000+ annually, as reported by Business Insider.

For Moonlite users, the vending machine industry generates over $8.6 billion annually in the US. Starting a vending machine business requires as little as $2,000-5,000 for a single machine and initial inventory, with each well-placed machine earning $300-800+/month. Jaime's journey from teenager to six-figure vending operator shows this is one of the most accessible passive income businesses available.

Cy Porter, the creator behind CyFy Home Inspections, is a Phoenix-area home inspector who went viral for his brutally honest inspection videos. With nearly 1.2 million combined followers across Instagram, TikTok, Facebook, and YouTube, Cy has become the most recognized home inspector on social media and a powerful educator for both aspiring home inspectors and home buyers.

Content covers new construction inspection fails and common builder mistakes, how to start and grow a home inspection business, red flags home buyers should watch for, behind-the-scenes of real home inspections, building code violations and safety hazards, home inspection business marketing and client acquisition, educational content about plumbing, electrical, roofing, and foundation issues, and industry commentary on builder accountability.

What makes Cy exceptional is his fearless approach to calling out poor construction quality. His videos documenting inspection failures in new-build homes attracted national media attention — including coverage from Gizmodo and local news — when a major Arizona builder tried to silence him through legal complaints. The Streisand Effect only amplified his following. His jovial, no-nonsense personality makes complex building science accessible to everyday home buyers.

Cy monetizes through his home inspection business (CyFy Home Inspections), social media brand deals, speaking engagements, and educational content. His massive following drives direct business referrals, proving that content creation can supercharge a service-based business.

For Moonlite users, the home inspection industry is a $6B+ market with low barriers to entry. Training and licensing can be completed in 2-4 months, startup costs are $5,000-15,000, and inspectors typically charge $300-600+ per inspection. Cy demonstrates how combining genuine expertise with authentic social media content can build both a thriving inspection business and a media brand simultaneously.

Billy Kyle is one of the most recognized drone content creators on YouTube, with over 8 years of experience in aerial photography and videography. His channel serves as the go-to resource for aspiring drone entrepreneurs looking to turn their passion for flying into a profitable business.

Content covers drone photography and videography business tutorials, how to get your FAA Part 107 certification, real estate drone photography workflows, commercial drone job pricing and bidding, drone gear reviews and comparisons (DJI Mini, Air, Mavic series), editing aerial footage in Adobe Premiere Pro and Lightroom, building a drone services portfolio, client acquisition and marketing for drone operators, and behind-the-scenes of real commercial drone jobs.

What makes Billy exceptional is his unique combination of technical expertise and business acumen. He doesn't just teach how to fly — he teaches how to build a profitable aerial photography and videography business. He co-created a real estate photo business course with Ken Dono, and his tutorials break down the exact workflows professional drone operators use for real estate, construction, events, and commercial clients.

Billy monetizes through YouTube ad revenue, course sales (real estate photo business course), brand partnerships with drone manufacturers, affiliate marketing for gear, and his own commercial drone operation. His content has helped thousands of aspiring drone pilots understand the business side of the industry.

For Moonlite users, the commercial drone industry is booming — expected to reach $54B by 2030. Starting a drone photography business requires relatively low startup costs ($1,500-5,000 for a quality drone, Part 107 license ~$175), and experienced operators can charge $150-500+ per job for real estate, construction progress, inspections, and event coverage. Billy shows the exact path from hobbyist to profitable drone business owner.

Sahil Bloom is a creator, investor, and entrepreneur best known for The Curiosity Chronicle, a newsletter with 800,000+ subscribers that delivers actionable insights on personal growth, wealth building, career strategy, and business frameworks. A former private equity investor at a multi-billion dollar fund, Sahil transitioned from Wall Street to become one of the most followed creators in the finance and self-improvement space, with 930,000+ followers on X/Twitter.

His content covers mental models for decision-making, wealth-building frameworks, career growth strategies, productivity systems, health optimization, investing fundamentals, startup analysis, and actionable life advice distilled from conversations with world-class performers. Sahil publishes 4x per week and is known for his signature Twitter threads that break down complex concepts into digestible, visual frameworks that get millions of impressions.

What makes Sahil exceptional is his ability to bridge finance, self-improvement, and entrepreneurship into a cohesive brand. Unlike many newsletter creators who focus on a single niche, Sahil has built a personal brand that spans multiple verticals while maintaining authenticity and depth. His content resonates because it combines Wall Street analytical rigor with genuine curiosity and warmth.

Sahil monetizes through newsletter sponsorships (estimated $70,000+/month from the newsletter alone), brand partnerships, angel investing (he runs a venture fund and has invested in dozens of startups), speaking engagements, and course collaborations. His total creator business generates an estimated $10 million+ in annual revenue across all channels.

For Moonlite users, Sahil Bloom represents the modern polymath creator model. His journey from private equity to $10M+ creator business shows how combining expertise, audience building on social media, and a high-quality newsletter can create a diversified creator empire. His transparent sharing of frameworks and numbers makes him an invaluable case study for aspiring creator-entrepreneurs.

Sam Ovens is the co-founder and CEO of Skool, one of the fastest-growing community platforms in the creator economy, valued between $500 million and $1 billion. A New Zealand-born entrepreneur based in the US, Sam built his first major success with Consulting.com, a coaching business that helped thousands of people start and scale consulting businesses, before pivoting to build Skool as the platform he wished existed for community-driven education.

His content covers online community building, subscription-based business models, scaling education businesses, the Skool Games (a monthly competition where community builders compete for revenue milestones), entrepreneurial mindset, business philosophy, and the future of online communities vs. traditional courses. Sam publishes regularly on YouTube (165K+ subscribers) and Instagram (100K+ followers), sharing both tactical business advice and deeper philosophical content on entrepreneurship and life design.

What makes Sam exceptional is that he practices what he preaches at massive scale. Skool now hosts over 116,000 community builders and has become the platform of choice for creators like Alex Hormozi, Leila Hormozi, and thousands of course creators and coaches transitioning from static courses to living communities. The Skool Games incentivize community builders with cash prizes for hitting revenue milestones, creating a gamified ecosystem that drives real results.

Sam monetizes through Skool (SaaS revenue at $99/month per community), his own community The Game on Skool, YouTube ad revenue, and his investments. Before Skool, his Consulting.com business generated tens of millions in revenue through high-ticket coaching programs. His net worth is estimated at $10 million+.

For Moonlite users, Sam Ovens represents the intersection of SaaS entrepreneurship and the creator economy. His journey from solo consultant to platform CEO demonstrates how understanding creator needs can lead to building infrastructure that powers an entire industry. His content on community building is essential for any creator considering a membership or community-based business model.

Gergely Orosz is the creator of The Pragmatic Engineer, the #1 software engineering and technology newsletter on Substack with over 1.1 million subscribers. A former senior engineer and engineering manager at Uber, Microsoft/Skype, and Skyscanner, Gergely left Big Tech to write full-time and has built one of the most profitable solo creator businesses in the tech space, earning over $1 million per year from his newsletter alone.

His content covers software engineering career advice, Big Tech hiring and compensation, engineering management, system design, startup engineering culture, AI engineering trends, layoffs and industry analysis, and deep dives into how top tech companies actually build and ship products. Gergely also hosts The Pragmatic Engineer Podcast, featuring interviews with senior engineers and leaders from companies like Google, Meta, Stripe, and emerging startups.

What makes Gergely exceptional is his insider perspective. Having worked as both an IC engineer and engineering manager at companies like Uber, he provides analysis that is genuinely informed by real experience building large-scale systems and managing engineering teams. His newsletter issues like The Pulse (weekly industry roundup) and deep-dive articles are considered essential reading across the tech industry.

Gergely monetizes through his paid Substack subscription, book sales (The Software Engineers Guidebook, Building Mobile Apps at Scale), podcast sponsorships, and speaking engagements. With 553K+ followers on X/Twitter and a massive LinkedIn presence, he has built one of the most influential voices in software engineering.

For Moonlite users, Gergely Orosz demonstrates how a mid-career tech professional can leverage deep domain expertise into a $1M+/year solo media business. His newsletter-first approach, combined with books and a podcast, shows how expertise-driven content can outperform traditional tech careers in both income and impact.

Lenny Rachitsky is the creator of Lennys Newsletter, one of the highest-grossing paid newsletters on Substack, generating over $1 million per year in subscription revenue. A former product lead at Airbnb, Lenny left Big Tech to build what has become the definitive resource for product managers, growth leaders, and startup operators worldwide. His newsletter has millions of subscribers, making it one of the top 3 paid publications on Substack.

His content covers product management frameworks, growth strategy, user retention, startup hiring, marketplace dynamics, B2B and B2C product development, career advice for PMs, and interviews with top operators from companies like Spotify, Figma, Notion, Duolingo, and Stripe. Lenny also hosts Lennys Podcast, one of the most listened-to business podcasts, featuring in-depth conversations with world-class product and growth leaders.

What makes Lenny exceptional is his deeply researched, frameworks-driven approach. Each newsletter issue provides immediately actionable advice backed by data, real case studies, and insights from practitioners who have scaled products to millions of users. His writing combines rigorous analysis with clarity and warmth, making complex product strategy accessible to both new and experienced PMs.

Lenny monetizes through his paid Substack subscription ($150/year), podcast sponsorships, a thriving Slack community of thousands of PMs, and speaking engagements. His newsletter earns an estimated $70,000-$100,000+ per month from subscriptions alone. He has also built a living library of curated resources and frameworks.

For Moonlite users, Lenny Rachitsky represents the gold standard of newsletter-based creator businesses. His journey from Airbnb PM to $1M+/year solo creator demonstrates how deep expertise, consistent publishing, and community building can create a highly profitable media business with no employees, no investors, and no ads required.

Tyler The Barber is a UK-based mobile barber, business coach, and content creator who documents the reality of running a full-time mobile barbering business. His YouTube channel provides an authentic look at the mobile grooming industry, combining day-in-the-life content with practical business advice.

Content covers starting a mobile barber business from scratch, building a mobile barbershop van or trailer, pricing strategies for mobile grooming services, VIP and high-end client acquisition, product reviews and equipment recommendations for mobile barbers, day-in-the-life vlogs showing real client appointments, marketing yourself as a mobile barber (social media, word of mouth), managing a mobile schedule and route planning, barber coaching and mentorship, and building a personal brand in the grooming industry.

What makes Tyler stand out is his authentic, unfiltered content showing both the wins and challenges of mobile barbering. Unlike studio-based barber content creators, Tyler focuses specifically on the mobile model — which has lower overhead, more flexibility, and growing demand (especially post-pandemic). His coaching work helps other barbers transition from chair rental to independent mobile businesses.

Monetization includes mobile barbering income, YouTube ad revenue, coaching and mentorship programs, product affiliate partnerships, brand collaborations with grooming product companies, and content sponsorships.

For Moonlite users, mobile barbering is a booming niche within the $46B barbershop industry. Startup costs are minimal ($2-5K for equipment, potentially $15-25K with a van build), and mobile barbers can charge premium rates ($50-150 per appointment) with zero rent overhead. Tyler shows how combining service delivery with content creation amplifies both income streams.

Donnie Shelton is the CEO of Triangle Home Services (a pest control and lawn care company in North Carolina) and co-host of the PMP Industry Insiders Podcast alongside Dan Gordon, CPA. Together they run one of the most respected educational platforms in the pest control industry, helping pest control and lawn care professionals grow their businesses.

Content covers starting and scaling a pest control business, financial management and bookkeeping for service businesses, hiring and retaining technicians, marketing strategies for pest control companies, pricing models and profit margins, M&A in the pest control industry, route density and operational efficiency, customer acquisition and retention, seasonal business planning, and industry trends and regulatory compliance.

What makes Donnie exceptional is his dual role as both an active operator (Triangle Home Services) and educator. He also founded Coalmarch, a pest control marketing firm, giving him unique insight into both operations and growth marketing. The PMP Industry Insiders Podcast is widely respected in the pest management professional community and features interviews with successful operators who have built and sold pest control companies.

Monetization includes his operating businesses (Triangle Home Services, Coalmarch), podcast sponsorships, industry speaking engagements, consulting, and content partnerships with Pest Management Professional magazine.

For Moonlite users, pest control is a $23B industry with high recurring revenue (monthly/quarterly service contracts), strong margins (40-60%), and relatively low startup costs ($10-30K). The industry has seen significant M&A activity with companies selling for 1.5-3x revenue, making it one of the best service businesses to build and potentially exit.

CatspitProductions is a veteran screen printing education YouTube channel run by Jonathan Monaco, widely regarded as one of the best resources for learning screen printing from home. The channel has built a loyal following of screen printing enthusiasts and aspiring t-shirt business owners, with a passionate community Jonathan calls the "Catspit Screen Printing Militia."

Content covers screen printing fundamentals and setup for beginners, DIY home screen printing station builds, ink mixing and color matching techniques, screen exposure and emulsion tutorials, multi-color registration techniques, heat pressing and curing methods, t-shirt business startup guides, equipment reviews and comparisons, troubleshooting common screen printing problems, and advanced techniques like water-based and discharge printing.

What makes CatspitProductions exceptional is Jonathan's straightforward, no-fluff teaching style and his focus on making screen printing accessible to home-based entrepreneurs. He is consistently recommended on Reddit's r/SCREENPRINTING community as one of the best channels for newcomers. His companion website howtoscreenprintshirts.com serves as an additional educational hub.

Monetization includes YouTube ad revenue, website advertising, affiliate partnerships with screen printing supply companies, equipment reviews, and his own screen printing business (Catspit Productions LLC).

For Moonlite users, the custom apparel market is worth $10B+ and screen printing remains the most popular method for high-quality custom t-shirts. A basic home setup costs $500-1,500 and can generate $50-100+ per hour of printing time. CatspitProductions shows how teaching a trade skill online can build authority and drive business.

Flowers By Alexis is a YouTube florist, teacher, and author who runs the Florist Academy — an online education platform teaching floral design and flower business skills. With over 26,000 YouTube subscribers and a growing Instagram following (9K+), Alexis has established herself as one of the go-to educators for aspiring florists.

Content covers floral arrangement tutorials for all skill levels, wedding and event floristry techniques, starting a floral design business from home, flower identification and care guides, seasonal arrangement ideas and trends, pricing strategies for floral services, sourcing flowers from wholesalers and local growers, flower business marketing and client acquisition, DIY bridal bouquet and centerpiece tutorials, and floral design tools and workspace setup.

What makes Flowers By Alexis stand out is her dual focus on the craft AND the business. She published a flower identification book, runs the Florist Academy (a structured educational program), and actively teaches through weekly YouTube videos. Her approach bridges the gap between hobbyist flower arranging and professional floristry.

Monetization includes YouTube ad revenue, Florist Academy memberships and courses, book sales, affiliate partnerships with floral supply companies, sponsored content from floral industry brands, and her own floral design business (Flower Curls LLC).

For Moonlite users, the floral industry generates $35B+ annually in the US alone. Home-based florists can start with minimal investment and earn $50-100/hour for event work. Alexis demonstrates how combining education content with service delivery creates a diversified, resilient creative business.