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Yotpo is an enterprise-grade ecommerce retention marketing platform that unifies reviews, loyalty programs, SMS marketing, email marketing, and subscriptions into a single integrated suite. Used by brands like Steve Madden, Princess Polly, and MVMT, Yotpo helps DTC and ecommerce brands collect user-generated content, build customer loyalty, and drive repeat purchases through a connected data layer that powers personalization across all channels.
The Reviews and UGC module collects product reviews, site reviews, photo reviews, video reviews, and Q&A through automated post-purchase flows. Yotpo uses AI to analyze review sentiment, highlight key themes, and generate insights about customer satisfaction. Reviews are displayed through customizable on-site widgets and syndicated to Google Shopping, Google Seller Ratings, Facebook, and Instagram to maximize visibility.
The Loyalty and Referrals module lets brands create points-based loyalty programs, VIP tier structures, and referral campaigns. Customers earn points for purchases, reviews, social shares, birthdays, and other actions. VIP tiers unlock exclusive perks, early access, and special discounts. The referral engine incentivizes word-of-mouth growth with automated reward distribution.
Yotpo SMSBump provides SMS and MMS marketing with AI-powered send-time optimization, segmentation based on customer behavior, and compliance-friendly opt-in flows. The email marketing module offers drag-and-drop email builders, automated flows, and dynamic product recommendations. The Subscriptions module handles recurring product subscriptions with flexible billing and easy customer self-management.
Key Features: Product and site reviews with photo/video, AI-powered review insights and sentiment analysis, loyalty program with points and VIP tiers, referral program engine, SMS and MMS marketing with AI optimization, email marketing with automation flows, subscription management, Google Shopping and social media syndication, visual UGC galleries, review request automation, coupon-based incentives, custom review forms, API access, and deep Shopify Plus integration.
Pricing: Free plan available for Reviews (up to 50 monthly orders) and SMSBump (basic features). Paid plans start at approximately $15/month for individual products, scaling based on order volume and features. Growth plans from $79-199/month per product. Enterprise/Prime plans with custom pricing for high-volume brands. Bundling multiple products (reviews + loyalty + SMS) offers discounts.
Best for: Mid-market and enterprise ecommerce brands on Shopify, Shopify Plus, BigCommerce, or custom platforms who want a unified retention marketing stack. Especially valuable for DTC brands doing $1M+ in revenue who need advanced loyalty programs, sophisticated review collection, and integrated SMS/email marketing that shares customer data across all touchpoints.
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Yotpo is an enterprise-grade ecommerce retention marketing platform that unifies reviews, loyalty programs, SMS marketing, email marketing, and subscriptions into a single integrated suite. Used by brands like Steve Madden, Princess Polly, and MVMT, Yotpo helps DTC and ecommerce brands collect user-generated content, build customer loyalty, and drive repeat purchases through a connected data layer that powers personalization across all channels.
The Reviews and UGC module collects product reviews, site reviews, photo reviews, video reviews, and Q&A through automated post-purchase flows. Yotpo uses AI to analyze review sentiment, highlight key themes, and generate insights about customer satisfaction. Reviews are displayed through customizable on-site widgets and syndicated to Google Shopping, Google Seller Ratings, Facebook, and Instagram to maximize visibility.
The Loyalty and Referrals module lets brands create points-based loyalty programs, VIP tier structures, and referral campaigns. Customers earn points for purchases, reviews, social shares, birthdays, and other actions. VIP tiers unlock exclusive perks, early access, and special discounts. The referral engine incentivizes word-of-mouth growth with automated reward distribution.
Yotpo SMSBump provides SMS and MMS marketing with AI-powered send-time optimization, segmentation based on customer behavior, and compliance-friendly opt-in flows. The email marketing module offers drag-and-drop email builders, automated flows, and dynamic product recommendations. The Subscriptions module handles recurring product subscriptions with flexible billing and easy customer self-management.
Key Features: Product and site reviews with photo/video, AI-powered review insights and sentiment analysis, loyalty program with points and VIP tiers, referral program engine, SMS and MMS marketing with AI optimization, email marketing with automation flows, subscription management, Google Shopping and social media syndication, visual UGC galleries, review request automation, coupon-based incentives, custom review forms, API access, and deep Shopify Plus integration.
Pricing: Free plan available for Reviews (up to 50 monthly orders) and SMSBump (basic features). Paid plans start at approximately $15/month for individual products, scaling based on order volume and features. Growth plans from $79-199/month per product. Enterprise/Prime plans with custom pricing for high-volume brands. Bundling multiple products (reviews + loyalty + SMS) offers discounts.
Best for: Mid-market and enterprise ecommerce brands on Shopify, Shopify Plus, BigCommerce, or custom platforms who want a unified retention marketing stack. Especially valuable for DTC brands doing $1M+ in revenue who need advanced loyalty programs, sophisticated review collection, and integrated SMS/email marketing that shares customer data across all touchpoints.