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mParticle is an enterprise customer data platform (CDP) that collects, cleans, and connects customer data from every touchpoint — web, mobile, OTT, and server-side — to power personalized marketing, analytics, and customer experiences. It acts as a real-time data infrastructure layer between your data sources and downstream tools, replacing fragile point-to-point integrations with a single unified pipeline.
The platform ingests data via SDKs for web, iOS, Android, and server-side APIs, then standardizes, validates, and enriches it before routing it to 300+ pre-built integrations including analytics platforms (Amplitude, Mixpanel), advertising networks (Facebook, Google Ads), marketing automation (Braze, Iterable), data warehouses (Snowflake, BigQuery), and more. Data quality controls include schema enforcement, data governance rules, and real-time filtering.
mParticle builds unified customer profiles by stitching together identities across devices and channels using deterministic and probabilistic ID resolution. These profiles power audience segmentation, predictive audiences, and real-time personalization. The platform also supports data privacy compliance with built-in consent management, data subject request automation, and GDPR/CCPA/CPRA tools.
Key Features: Real-time customer data collection across web, mobile, and server-side, 300+ pre-built integrations for data forwarding, identity resolution and unified customer profiles, audience segmentation and predictive audiences, data quality management with schema enforcement, consent management and privacy compliance (GDPR/CCPA), data governance and access controls, real-time data forwarding with sub-second latency, data replay and backfill capabilities, warehouse sync for reverse ETL, SDK support for iOS/Android/Web/React Native, server-side event forwarding, custom audience creation for ad platforms, A/B test audience routing, and SOC 2 Type II certified security.
Pricing: mParticle uses custom pricing based on monthly tracked users (MTUs) and data volume. Plans include Free tier for developers (up to 1,000 MTUs), Growth for scaling companies, and Enterprise for large organizations with advanced governance, SLAs, and dedicated support. Typical enterprise contracts start around $60,000-100,000+/year depending on data volume. Contact sales for a quote.
Use Cases: Unifying customer data across web and mobile apps, powering personalized marketing campaigns with clean data, activating audience segments across advertising platforms, real-time data routing to analytics and warehouses, managing customer consent and privacy compliance, improving data quality for machine learning models, reducing engineering overhead from maintaining integrations, enabling cross-channel customer journey analysis, supporting A/B testing with unified user profiles, and migrating from legacy tag managers to modern data infrastructure.
About
mParticle is an enterprise customer data platform (CDP) that collects, cleans, and connects customer data from every touchpoint — web, mobile, OTT, and server-side — to power personalized marketing, analytics, and customer experiences. It acts as a real-time data infrastructure layer between your data sources and downstream tools, replacing fragile point-to-point integrations with a single unified pipeline.
The platform ingests data via SDKs for web, iOS, Android, and server-side APIs, then standardizes, validates, and enriches it before routing it to 300+ pre-built integrations including analytics platforms (Amplitude, Mixpanel), advertising networks (Facebook, Google Ads), marketing automation (Braze, Iterable), data warehouses (Snowflake, BigQuery), and more. Data quality controls include schema enforcement, data governance rules, and real-time filtering.
mParticle builds unified customer profiles by stitching together identities across devices and channels using deterministic and probabilistic ID resolution. These profiles power audience segmentation, predictive audiences, and real-time personalization. The platform also supports data privacy compliance with built-in consent management, data subject request automation, and GDPR/CCPA/CPRA tools.
Key Features: Real-time customer data collection across web, mobile, and server-side, 300+ pre-built integrations for data forwarding, identity resolution and unified customer profiles, audience segmentation and predictive audiences, data quality management with schema enforcement, consent management and privacy compliance (GDPR/CCPA), data governance and access controls, real-time data forwarding with sub-second latency, data replay and backfill capabilities, warehouse sync for reverse ETL, SDK support for iOS/Android/Web/React Native, server-side event forwarding, custom audience creation for ad platforms, A/B test audience routing, and SOC 2 Type II certified security.
Pricing: mParticle uses custom pricing based on monthly tracked users (MTUs) and data volume. Plans include Free tier for developers (up to 1,000 MTUs), Growth for scaling companies, and Enterprise for large organizations with advanced governance, SLAs, and dedicated support. Typical enterprise contracts start around $60,000-100,000+/year depending on data volume. Contact sales for a quote.
Use Cases: Unifying customer data across web and mobile apps, powering personalized marketing campaigns with clean data, activating audience segments across advertising platforms, real-time data routing to analytics and warehouses, managing customer consent and privacy compliance, improving data quality for machine learning models, reducing engineering overhead from maintaining integrations, enabling cross-channel customer journey analysis, supporting A/B testing with unified user profiles, and migrating from legacy tag managers to modern data infrastructure.