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Gravity Forms is the most popular premium form plugin for WordPress, used on millions of websites to build complex forms, surveys, quizzes, and workflows. Unlike standalone form builders, Gravity Forms lives inside your WordPress installation, which means your form data stays on your own server and integrates directly with your WordPress site, theme, and other plugins.
The drag-and-drop form builder offers over 30 field types including text, number, email, phone, address, file upload, date/time, list, signature, and more. Advanced features include conditional logic (show/hide fields based on answers), multi-page forms with progress bars, save and continue functionality, entry limits, and scheduling (auto-open and close forms at specific times).
What makes Gravity Forms particularly powerful is its add-on ecosystem. Official add-ons connect your forms to payment processors (Stripe, PayPal, Authorize.net, Square), email marketing tools (Mailchimp, ActiveCampaign, AWeber), CRMs (HubSpot, Salesforce, Zoho), cloud storage (Dropbox, Google Drive), and project management tools (Trello, Slack). The Gravity Flow add-on turns form submissions into automated approval workflows.
Gravity Forms also supports calculations, user registration, post creation (let users submit content from the front end), and advanced file uploads. The developer API is well-documented, making it extensible for custom functionality.
Pricing: No free version. Basic License is $59/year for 1 site. Pro License is $159/year for 3 sites with more add-ons. Elite License is $259/year for unlimited sites with all add-ons and priority support. One-time purchase, but renewal required for updates and support.
Best for: WordPress website owners, web designers, agencies, membership site operators, and any moonlite running a WordPress-based business who needs professional forms with deep integrations and no monthly fees.
About
Gravity Forms is the most popular premium form plugin for WordPress, used on millions of websites to build complex forms, surveys, quizzes, and workflows. Unlike standalone form builders, Gravity Forms lives inside your WordPress installation, which means your form data stays on your own server and integrates directly with your WordPress site, theme, and other plugins.
The drag-and-drop form builder offers over 30 field types including text, number, email, phone, address, file upload, date/time, list, signature, and more. Advanced features include conditional logic (show/hide fields based on answers), multi-page forms with progress bars, save and continue functionality, entry limits, and scheduling (auto-open and close forms at specific times).
What makes Gravity Forms particularly powerful is its add-on ecosystem. Official add-ons connect your forms to payment processors (Stripe, PayPal, Authorize.net, Square), email marketing tools (Mailchimp, ActiveCampaign, AWeber), CRMs (HubSpot, Salesforce, Zoho), cloud storage (Dropbox, Google Drive), and project management tools (Trello, Slack). The Gravity Flow add-on turns form submissions into automated approval workflows.
Gravity Forms also supports calculations, user registration, post creation (let users submit content from the front end), and advanced file uploads. The developer API is well-documented, making it extensible for custom functionality.
Pricing: No free version. Basic License is $59/year for 1 site. Pro License is $159/year for 3 sites with more add-ons. Elite License is $259/year for unlimited sites with all add-ons and priority support. One-time purchase, but renewal required for updates and support.
Best for: WordPress website owners, web designers, agencies, membership site operators, and any moonlite running a WordPress-based business who needs professional forms with deep integrations and no monthly fees.