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Frase is an AI-powered SEO content optimization and creation platform that combines an AI writing agent with SERP research, content optimization, AI visibility tracking, and site auditing capabilities. The platform helps content marketers, SEO specialists, and agencies create content that ranks in both traditional search engines and AI-powered search platforms like ChatGPT and Perplexity. Frase analyzes top-ranking content for any keyword, identifies content gaps, and uses its AI agent with 80+ specialized skills to help create optimized articles that compete effectively in search results.
What differentiates Frase from Surfer SEO, Clearscope, or MarketMuse is its dual focus on traditional SEO and emerging AI search visibility (GEO — Generative Engine Optimization). While most SEO tools focus exclusively on Google rankings, Frase tracks how your brand appears across AI platforms and helps optimize content to get cited by AI assistants. The platform also includes a full AI agent with 80+ skills that can handle research, writing, optimization, site audits, and publishing — making it a comprehensive content intelligence platform rather than just an optimization checker.
Key Features: AI Agent with 80+ specialized skills for research and content creation and optimization and publishing, SERP research and competitor analysis for understanding what top-ranking pages cover and identifying content gaps, SEO and GEO content optimization that scores content for both traditional search engines and AI search platforms, AI Visibility tracking that monitors how your brand appears across AI platforms like ChatGPT and Perplexity and Claude, site audit capabilities for scanning websites for SEO and GEO issues with AI-powered automatic fixes, Blog Wizard for guided long-form content creation with research integration, content calendar for planning and organizing content production, auto internal linking suggestions and implementation, brand voice profiles for maintaining consistent tone across all content, API and MCP access for integrating Frase into existing workflows, multi-channel content creation on higher plans, and data exports for reporting and analysis.
Pricing: Frase offers three main plans with a 7-day free trial requiring no credit card. The Starter plan costs $49 per month and includes 1 user seat and 10 AI-optimized articles per month and AI visibility tracking across 2 platforms and 50 audit pages per month and 1 domain monitored and 1 brand voice profile and full AI agent access and API access. The Professional plan costs $129 per month and includes 3 seats with additional seats at $29 each and 40 AI-optimized articles per month and AI visibility tracking across 3 platforms and 250 audit pages per month and 5 domains monitored and 5 brand voice profiles and 25 reference documents. The Scale plan costs $299 per month and includes 5 seats and 100 AI-optimized articles per month and AI visibility tracking across 5 platforms and 1,000 audit pages per month and 10 domains monitored and multi-channel content creation and data exports and custom brand voice profiles. Annual billing saves 20% on all plans. Enterprise plans with SSO and white-label portals and dedicated account managers are available with custom pricing.
Use Cases: SEO content writers and agencies who need to research competitor content and create optimized articles that rank on Google while also getting cited by AI search platforms, content marketing teams managing multiple domains who need a centralized platform for content strategy and optimization and AI visibility tracking across their portfolio, freelance SEO writers who want to deliver higher-quality optimized content to clients with data-driven research and content scoring to justify their rates, ecommerce businesses that need to create product category pages and buying guides and blog content optimized for both traditional and AI search to drive organic traffic, SaaS companies investing in content-led growth who need to scale article production while maintaining quality and search optimization standards, and digital marketing agencies managing SEO for multiple clients who need site auditing and content optimization and AI visibility tracking across numerous domains.
About
Frase is an AI-powered SEO content optimization and creation platform that combines an AI writing agent with SERP research, content optimization, AI visibility tracking, and site auditing capabilities. The platform helps content marketers, SEO specialists, and agencies create content that ranks in both traditional search engines and AI-powered search platforms like ChatGPT and Perplexity. Frase analyzes top-ranking content for any keyword, identifies content gaps, and uses its AI agent with 80+ specialized skills to help create optimized articles that compete effectively in search results.
What differentiates Frase from Surfer SEO, Clearscope, or MarketMuse is its dual focus on traditional SEO and emerging AI search visibility (GEO — Generative Engine Optimization). While most SEO tools focus exclusively on Google rankings, Frase tracks how your brand appears across AI platforms and helps optimize content to get cited by AI assistants. The platform also includes a full AI agent with 80+ skills that can handle research, writing, optimization, site audits, and publishing — making it a comprehensive content intelligence platform rather than just an optimization checker.
Key Features: AI Agent with 80+ specialized skills for research and content creation and optimization and publishing, SERP research and competitor analysis for understanding what top-ranking pages cover and identifying content gaps, SEO and GEO content optimization that scores content for both traditional search engines and AI search platforms, AI Visibility tracking that monitors how your brand appears across AI platforms like ChatGPT and Perplexity and Claude, site audit capabilities for scanning websites for SEO and GEO issues with AI-powered automatic fixes, Blog Wizard for guided long-form content creation with research integration, content calendar for planning and organizing content production, auto internal linking suggestions and implementation, brand voice profiles for maintaining consistent tone across all content, API and MCP access for integrating Frase into existing workflows, multi-channel content creation on higher plans, and data exports for reporting and analysis.
Pricing: Frase offers three main plans with a 7-day free trial requiring no credit card. The Starter plan costs $49 per month and includes 1 user seat and 10 AI-optimized articles per month and AI visibility tracking across 2 platforms and 50 audit pages per month and 1 domain monitored and 1 brand voice profile and full AI agent access and API access. The Professional plan costs $129 per month and includes 3 seats with additional seats at $29 each and 40 AI-optimized articles per month and AI visibility tracking across 3 platforms and 250 audit pages per month and 5 domains monitored and 5 brand voice profiles and 25 reference documents. The Scale plan costs $299 per month and includes 5 seats and 100 AI-optimized articles per month and AI visibility tracking across 5 platforms and 1,000 audit pages per month and 10 domains monitored and multi-channel content creation and data exports and custom brand voice profiles. Annual billing saves 20% on all plans. Enterprise plans with SSO and white-label portals and dedicated account managers are available with custom pricing.
Use Cases: SEO content writers and agencies who need to research competitor content and create optimized articles that rank on Google while also getting cited by AI search platforms, content marketing teams managing multiple domains who need a centralized platform for content strategy and optimization and AI visibility tracking across their portfolio, freelance SEO writers who want to deliver higher-quality optimized content to clients with data-driven research and content scoring to justify their rates, ecommerce businesses that need to create product category pages and buying guides and blog content optimized for both traditional and AI search to drive organic traffic, SaaS companies investing in content-led growth who need to scale article production while maintaining quality and search optimization standards, and digital marketing agencies managing SEO for multiple clients who need site auditing and content optimization and AI visibility tracking across numerous domains.