Chime

Chime is an all-in-one real estate CRM and marketing platform built specifically for real estate agents, teams, and brokerages. It combines IDX website building, lead generation through digital advertising, CRM with AI-powered lead nurturing, marketing automation, and team management into a unified platform designed to help real estate professionals convert more leads into closed deals.

What differentiates Chime from general CRMs like HubSpot or real estate tools like Follow Up Boss or kvCORE is its integrated approach combining lead generation with lead management. While Follow Up Boss excels as a standalone CRM that integrates with external lead sources, and kvCORE focuses on brokerage-level platforms, Chime provides end-to-end capability from running targeted Facebook and Google ad campaigns that generate buyer and seller leads directly into a CRM with AI-powered smart plans that automatically nurture those leads through personalized email and text sequences based on their behavior and engagement. The platform also includes IDX websites with MLS integration, giving agents a complete digital presence connected directly to their lead pipeline.

Key Features: IDX website builder with full MLS integration displaying active listings with saved searches and listing alerts and home valuation pages and neighborhood pages and market trends that drive organic lead capture, AI Assistant chatbot that engages website visitors and incoming leads in real-time conversations qualifying them and booking appointments before a human agent needs to get involved, CRM with dynamic lead scoring that automatically ranks leads based on their online behavior and engagement and property search activity helping agents prioritize the hottest prospects, Smart Plans marketing automation that creates personalized multi-channel drip campaigns combining email and text messages triggered by lead behavior and lifecycle stage and property preferences, lead generation through managed Facebook and Google advertising campaigns that target buyer and seller prospects in specific geographic areas with leads flowing directly into the CRM, listing management tools for showcasing active and sold listings on the IDX website with automated social media posting and listing alert emails to matching prospects, advanced lead routing with round-robin and blast distribution and geographic and price-based rules for teams ensuring leads reach the right agent instantly, team management dashboard with sales tracking and performance analytics and pipeline forecasting and reporting for team leaders and brokers, transaction management for tracking deals through the pipeline from contract to close with task management and milestone tracking, mobile CRM app with full functionality for managing leads and contacts and tasks and communication on the go, bulk email and texting capabilities for sphere of influence marketing and market report distribution and event promotion, customizable sales pipeline with drag-and-drop deal stages reflecting real estate transaction workflows, lender cost sharing that allows partner lenders to split advertising costs on Accelerator and Enterprise plans, and integrations with Gmail and Google Calendar and Zillow and Realtor.com and BoomTown and Zapier and other real estate platforms.

Pricing: Chime offers three platform tiers with custom pricing based on team size and feature requirements. The Core plan is designed for high-performing individual agents and new teams and includes a fully customizable IDX website and CRM with dynamic lead scoring and mobile app and Smart Plans marketing automation and basic reporting and integrations. The Premier plan is designed for established fast-growing teams and adds advanced lead routing and team management and agent subdomains and enhanced reporting and the external listing tool. The Enterprise plan is designed for large teams and brokerages and adds full-funnel business forecasting and team performance analytics and transaction management and lead pond and 24/7 phone support and dedicated forecasting. Specific pricing is not publicly listed and requires contacting sales for a demo and custom quote. Digital advertising for lead generation is available as an add-on with buyer lead packages starting around 20 to 30 leads per month and seller lead packages starting around 10 to 20 leads per month at various budget levels. Additional add-ons include the AI Assistant chatbot and call packages and text packages and additional MLS boards and custom agent websites. A demo is available to see the platform and receive pricing.

Use Cases: Individual real estate agents who want a single platform handling their website and lead generation and CRM and automated follow-up rather than stitching together separate tools for each function, real estate teams of 5 to 50 agents that need intelligent lead routing distributing new leads from advertising campaigns to the right agent based on geography or rotation with team performance tracking, agents and teams spending money on Facebook and Google ads for lead generation who want their advertising managed and optimized by the platform with leads flowing directly into automated nurture sequences, brokerages that want to provide their agents with a branded IDX website and CRM platform with centralized lead distribution and production tracking across the office, real estate professionals focused on seller leads who need home valuation landing pages and targeted advertising to attract homeowners considering selling, and teams that want AI-powered lead engagement where a chatbot qualifies and nurtures website visitors and ad leads 24/7 before routing warm prospects to agents for personal follow-up.