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Apollo.io is an AI-powered B2B sales intelligence and engagement platform used by over 500,000 companies to find leads, enrich contact data, and automate outreach at scale. It combines a massive database of 275M+ contacts and 73M+ companies with built-in sequencing, calling, and deal management tools — making it a full-stack alternative to cobbling together ZoomInfo, Outreach, and a CRM.
The platform's core strength is its B2B contact and company database with verified emails and direct-dial phone numbers. Users can search and filter by job title, industry, company size, revenue, technology stack, funding stage, hiring signals, and dozens of other criteria. Apollo's data is continuously updated and enriched, with email verification built into the workflow to minimize bounces.
Apollo's sales engagement suite includes multi-channel sequences (email, calls, LinkedIn tasks), A/B testing, automated follow-ups, and AI-assisted email writing. The built-in dialer supports call recording and analytics. The Deals/pipeline management feature lets teams track opportunities without needing a separate CRM, though Apollo integrates deeply with Salesforce and HubSpot for teams that already use them.
AI features include lead scoring, buying intent signals, recommended actions, and AI-generated personalized email copy. The platform also offers conversation intelligence, meeting scheduling, and website visitor tracking on higher plans.
Key Features: 275M+ contact database with verified emails and phone numbers, advanced search filters (job title, industry, tech stack, funding, intent signals), multi-channel sequences (email, phone, LinkedIn), AI email writer and personalization, built-in power dialer with call recording, A/B testing for outreach campaigns, deal and pipeline management, Chrome extension for LinkedIn prospecting, Salesforce and HubSpot CRM integrations, buying intent data, website visitor tracking, conversation intelligence, API access, team collaboration and territory management, GDPR and CCPA compliant, and data enrichment for existing databases.
Pricing: Free plan available with 10,000 email credits/month and basic features. Basic plan at $59/user/month (billed annually) includes 900 mobile credits/year and advanced filters. Professional plan at $99/user/month adds buying intent, AI-assisted email writing, call recordings, and advanced reports. Organization plan at $149/user/month (min 3 users) adds advanced security, SSO login, and customizable reports. All paid plans include a 14-day free trial.
Use Cases: B2B lead generation and prospecting for sales teams, cold email outreach campaigns with automated follow-ups, account-based marketing (ABM) targeting, sales pipeline management for startups and SMBs, recruiting and talent sourcing, market research and competitor analysis, CRM data enrichment and cleanup, investor and fundraising outreach, partner and channel development, and event and webinar attendee outreach.
About
Apollo.io is an AI-powered B2B sales intelligence and engagement platform used by over 500,000 companies to find leads, enrich contact data, and automate outreach at scale. It combines a massive database of 275M+ contacts and 73M+ companies with built-in sequencing, calling, and deal management tools — making it a full-stack alternative to cobbling together ZoomInfo, Outreach, and a CRM.
The platform's core strength is its B2B contact and company database with verified emails and direct-dial phone numbers. Users can search and filter by job title, industry, company size, revenue, technology stack, funding stage, hiring signals, and dozens of other criteria. Apollo's data is continuously updated and enriched, with email verification built into the workflow to minimize bounces.
Apollo's sales engagement suite includes multi-channel sequences (email, calls, LinkedIn tasks), A/B testing, automated follow-ups, and AI-assisted email writing. The built-in dialer supports call recording and analytics. The Deals/pipeline management feature lets teams track opportunities without needing a separate CRM, though Apollo integrates deeply with Salesforce and HubSpot for teams that already use them.
AI features include lead scoring, buying intent signals, recommended actions, and AI-generated personalized email copy. The platform also offers conversation intelligence, meeting scheduling, and website visitor tracking on higher plans.
Key Features: 275M+ contact database with verified emails and phone numbers, advanced search filters (job title, industry, tech stack, funding, intent signals), multi-channel sequences (email, phone, LinkedIn), AI email writer and personalization, built-in power dialer with call recording, A/B testing for outreach campaigns, deal and pipeline management, Chrome extension for LinkedIn prospecting, Salesforce and HubSpot CRM integrations, buying intent data, website visitor tracking, conversation intelligence, API access, team collaboration and territory management, GDPR and CCPA compliant, and data enrichment for existing databases.
Pricing: Free plan available with 10,000 email credits/month and basic features. Basic plan at $59/user/month (billed annually) includes 900 mobile credits/year and advanced filters. Professional plan at $99/user/month adds buying intent, AI-assisted email writing, call recordings, and advanced reports. Organization plan at $149/user/month (min 3 users) adds advanced security, SSO login, and customizable reports. All paid plans include a 14-day free trial.
Use Cases: B2B lead generation and prospecting for sales teams, cold email outreach campaigns with automated follow-ups, account-based marketing (ABM) targeting, sales pipeline management for startups and SMBs, recruiting and talent sourcing, market research and competitor analysis, CRM data enrichment and cleanup, investor and fundraising outreach, partner and channel development, and event and webinar attendee outreach.