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Acuity Scheduling (by Squarespace) is a powerful online appointment booking platform designed for service-based businesses and freelancers. It handles the entire client booking lifecycle — from self-scheduling and intake forms to payments, reminders, and follow-ups — so you can stop playing calendar tag and focus on actually doing the work.
Clients book directly from your customizable scheduling page, choosing from your available time slots, appointment types, and locations (in-person, phone, or video). Acuity syncs with Google Calendar, Outlook, Office 365, and iCloud to prevent double-bookings. You can manage multiple locations, staff calendars, and time zones from a single dashboard. Clients can cancel or reschedule on their own within your rules, drastically reducing back-and-forth messaging.
The intake form system is robust — you can require custom questions, consent forms, cancellation policy acceptance, and file uploads before booking. This means you show up to every appointment prepared with the information you need. Automated email and SMS reminders reduce no-shows significantly, and follow-up messages can request reviews or rebook clients.
Acuity handles payments natively through Stripe, Square, and PayPal. You can require deposits, store cards on file for no-show protection, sell packages and subscriptions, offer gift certificates, and apply coupons. The platform also supports group classes, recurring appointments, and membership-based scheduling.
Pricing: No free plan (7-day free trial). Emerging: $16/month for 1 staff calendar with core scheduling and self-booking. Growing: $27/month for 6 calendars, SMS reminders, and payment packages. Powerhouse: $49/month for 36 calendars, custom API access, and advanced features. All plans billed annually for savings.
Best for: Coaches, consultants, therapists, tutors, personal trainers, photographers, and any service-based moonlite who books client appointments. Especially strong for businesses that need intake forms, payment collection, and automated reminders in one place.
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Acuity Scheduling (by Squarespace) is a powerful online appointment booking platform designed for service-based businesses and freelancers. It handles the entire client booking lifecycle — from self-scheduling and intake forms to payments, reminders, and follow-ups — so you can stop playing calendar tag and focus on actually doing the work.
Clients book directly from your customizable scheduling page, choosing from your available time slots, appointment types, and locations (in-person, phone, or video). Acuity syncs with Google Calendar, Outlook, Office 365, and iCloud to prevent double-bookings. You can manage multiple locations, staff calendars, and time zones from a single dashboard. Clients can cancel or reschedule on their own within your rules, drastically reducing back-and-forth messaging.
The intake form system is robust — you can require custom questions, consent forms, cancellation policy acceptance, and file uploads before booking. This means you show up to every appointment prepared with the information you need. Automated email and SMS reminders reduce no-shows significantly, and follow-up messages can request reviews or rebook clients.
Acuity handles payments natively through Stripe, Square, and PayPal. You can require deposits, store cards on file for no-show protection, sell packages and subscriptions, offer gift certificates, and apply coupons. The platform also supports group classes, recurring appointments, and membership-based scheduling.
Pricing: No free plan (7-day free trial). Emerging: $16/month for 1 staff calendar with core scheduling and self-booking. Growing: $27/month for 6 calendars, SMS reminders, and payment packages. Powerhouse: $49/month for 36 calendars, custom API access, and advanced features. All plans billed annually for savings.
Best for: Coaches, consultants, therapists, tutors, personal trainers, photographers, and any service-based moonlite who books client appointments. Especially strong for businesses that need intake forms, payment collection, and automated reminders in one place.