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AB Tasty is a comprehensive digital experience optimization platform that enables marketing and product teams to run A/B tests, multivariate tests, and personalization campaigns without heavy developer involvement. Founded in France in 2012, AB Tasty has grown into one of the leading experimentation platforms globally, serving over 1,000 brands including Walmart, USA Today, Kiehl's, and Decathlon.
The platform's visual editor allows non-technical users to create and deploy test variations directly on live websites using a point-and-click interface — no code changes needed for simple layout, copy, or design experiments. For more complex tests, the code editor supports custom JavaScript, CSS, and HTML modifications. AB Tasty's server-side testing capabilities extend experimentation to backend features, APIs, and mobile apps.
AB Tasty's AI-powered traffic allocation (called Bayesian statistics engine) automatically adjusts traffic distribution during tests to identify winning variations faster while maintaining statistical rigor. The platform also includes feature flagging and progressive rollout capabilities, allowing product teams to deploy new features to specific user segments, monitor performance, and roll back instantly if issues arise.
Personalization features let marketers deliver targeted experiences based on user behavior, device type, referral source, weather, geolocation, and custom data layers. The widget library includes pre-built engagement elements like countdown timers, social proof notifications, exit-intent popups, and sticky banners that can be deployed and tested without development resources.
Key Features: Visual A/B and multivariate testing editor, server-side experimentation, Bayesian statistics engine with AI-powered traffic allocation, feature flags and progressive rollouts, behavioral and contextual personalization, widget library (popups, banners, social proof, countdown timers), audience segmentation, funnel analysis, heatmaps and session recordings (via partnerships), integration with Google Analytics, Adobe Analytics, Segment, and 40+ tools, GDPR and CCPA compliance, SSO, and dedicated customer success management.
Pricing: AB Tasty uses custom pricing based on monthly tracked users (MTU) and selected modules. The platform offers three tiers: Essentials (A/B testing and basic personalization), Grow (adds feature flags, advanced targeting, and widgets), and Elite (full platform with server-side testing, advanced analytics, and premium support). Pricing typically starts around $1,900/month for mid-traffic sites, scaling with traffic volume. Enterprise pricing available on request.
Best for: E-commerce brands, SaaS companies, and digital marketing teams who want a user-friendly A/B testing and personalization platform that doesn't require constant developer support. Particularly strong for European companies needing GDPR-compliant experimentation tools and teams looking for a more affordable alternative to Optimizely.
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AB Tasty is a comprehensive digital experience optimization platform that enables marketing and product teams to run A/B tests, multivariate tests, and personalization campaigns without heavy developer involvement. Founded in France in 2012, AB Tasty has grown into one of the leading experimentation platforms globally, serving over 1,000 brands including Walmart, USA Today, Kiehl's, and Decathlon.
The platform's visual editor allows non-technical users to create and deploy test variations directly on live websites using a point-and-click interface — no code changes needed for simple layout, copy, or design experiments. For more complex tests, the code editor supports custom JavaScript, CSS, and HTML modifications. AB Tasty's server-side testing capabilities extend experimentation to backend features, APIs, and mobile apps.
AB Tasty's AI-powered traffic allocation (called Bayesian statistics engine) automatically adjusts traffic distribution during tests to identify winning variations faster while maintaining statistical rigor. The platform also includes feature flagging and progressive rollout capabilities, allowing product teams to deploy new features to specific user segments, monitor performance, and roll back instantly if issues arise.
Personalization features let marketers deliver targeted experiences based on user behavior, device type, referral source, weather, geolocation, and custom data layers. The widget library includes pre-built engagement elements like countdown timers, social proof notifications, exit-intent popups, and sticky banners that can be deployed and tested without development resources.
Key Features: Visual A/B and multivariate testing editor, server-side experimentation, Bayesian statistics engine with AI-powered traffic allocation, feature flags and progressive rollouts, behavioral and contextual personalization, widget library (popups, banners, social proof, countdown timers), audience segmentation, funnel analysis, heatmaps and session recordings (via partnerships), integration with Google Analytics, Adobe Analytics, Segment, and 40+ tools, GDPR and CCPA compliance, SSO, and dedicated customer success management.
Pricing: AB Tasty uses custom pricing based on monthly tracked users (MTU) and selected modules. The platform offers three tiers: Essentials (A/B testing and basic personalization), Grow (adds feature flags, advanced targeting, and widgets), and Elite (full platform with server-side testing, advanced analytics, and premium support). Pricing typically starts around $1,900/month for mid-traffic sites, scaling with traffic volume. Enterprise pricing available on request.
Best for: E-commerce brands, SaaS companies, and digital marketing teams who want a user-friendly A/B testing and personalization platform that doesn't require constant developer support. Particularly strong for European companies needing GDPR-compliant experimentation tools and teams looking for a more affordable alternative to Optimizely.