Klaviyo Product Certification is the official certification from Klaviyo Academy, designed for e-commerce marketers, agency professionals, and brand owners who want to demonstrate mastery of the Klaviyo platform — the leading email and SMS marketing automation tool for e-commerce, used by over 143,000 brands including Glossier, Chubbies, and Living Proof.

What You Will Learn

Klaviyo platform setup — account configuration, domain authentication, integration with Shopify/WooCommerce/BigCommerce and other e-commerce platforms
Email campaign creation — designing, building, and sending targeted email campaigns with Klaviyos drag-and-drop editor
Flow automation — building automated email and SMS sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, browse abandonment, and win-back campaigns
Segmentation mastery — creating dynamic segments based on purchase behavior, engagement, predictive analytics, and custom properties
SMS marketing — setting up SMS/MMS campaigns, compliance (TCPA), keyword opt-ins, and conversational SMS strategies
Reporting and analytics — understanding campaign performance, flow analytics, deliverability metrics, and revenue attribution
A/B testing — testing subject lines, send times, content variations, and flow branch optimization
Predictive analytics — leveraging Klaviyos AI-powered predicted customer lifetime value, churn risk, and optimal send times
Forms and list growth — creating pop-ups, embedded forms, and flyouts to build high-quality subscriber lists

Why This Certification Stands Out

Klaviyo dominates e-commerce email marketing with a 20%+ market share among Shopify stores and growing adoption across all e-commerce platforms. The certification is completely free through Klaviyo Academy and demonstrates practical, platform-specific expertise that agencies and brands actively seek. Certified professionals get listed in Klaviyos Partner Directory, making it easier to attract clients. The certification covers both email and SMS — critical as SMS marketing grows rapidly in e-commerce. Klaviyo-certified marketers can command premium rates because the platform directly ties to revenue attribution, making ROI easy to demonstrate.

Who It Is For

E-commerce marketers and brand managers, email marketing agency professionals, Shopify/WooCommerce store owners wanting to maximize email revenue, freelance email marketers specializing in DTC brands, marketing coordinators at e-commerce companies, and anyone transitioning into e-commerce marketing. Basic familiarity with email marketing concepts recommended but not required.

Career Outcomes

Klaviyo Email Marketing Specialist ($50K-$75K), E-Commerce Email Marketing Manager ($65K-$100K), Retention Marketing Manager ($70K-$110K), Email Marketing Agency Owner ($100K-$500K+), Freelance Klaviyo Consultant ($75-$200/hr). E-commerce email marketing is one of the fastest-growing specializations, with skilled Klaviyo operators in extremely high demand. Top Klaviyo freelancers on platforms like Upwork charge $100-$250/hr.

Format & Pricing

100% free certification through Klaviyo Academy. Self-paced online learning with video lessons, hands-on exercises, and knowledge checks. Certification exam tests practical platform knowledge. Additional specialization certifications available (SMS, Deliverability, AI for Marketing). Shareable digital badge and certificate upon completion. No Klaviyo subscription required to take the courses, though hands-on practice benefits from a Klaviyo account (free tier available for up to 250 contacts).

Klaviyo product certification — e-commerce email & sms marketing mastery

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