HubSpot Email Marketing Certification is a free, comprehensive certification from HubSpot Academy — one of the most respected names in digital marketing education. This certification covers everything from email strategy fundamentals to advanced segmentation, deliverability optimization, and lifecycle email marketing. HubSpot Academy has trained over 500,000 professionals worldwide and is recognized by employers across industries.

What You Will Learn

Email marketing strategy — building a contact management framework, understanding the buyer journey, and aligning email with business goals
Segmentation and personalization — creating targeted lists, behavioral triggers, and dynamic content personalization
Email design and copywriting — writing compelling subject lines, CTAs, and body copy that drive action
Deliverability and compliance — understanding CAN-SPAM, GDPR, authentication (SPF/DKIM/DMARC), and inbox placement strategies
A/B testing and optimization — testing subject lines, send times, layouts, and CTAs systematically
Lead nurturing workflows — building automated email sequences that move contacts through the funnel
Analytics and reporting — tracking open rates, click rates, conversion rates, and attributing revenue to email campaigns
Lifecycle email marketing — onboarding sequences, re-engagement campaigns, and retention strategies

Why This Certification Stands Out

HubSpot Academy certifications are widely recognized across the marketing industry — many job postings specifically list HubSpot certifications as preferred qualifications. The email marketing certification is completely free and platform-agnostic (you learn email marketing principles, not just HubSpot tools). The course includes video lessons taught by experienced HubSpot marketers, practical exercises, and a timed certification exam. The credential is shareable on LinkedIn and verifiable by employers. Recertification is required every 2 years, keeping your knowledge current.

Who It Is For

Marketing professionals looking to validate their email marketing expertise, small business owners managing their own email campaigns, career changers entering digital marketing, content creators looking to monetize through email, freelance marketers and consultants wanting credibility with clients, and students or recent graduates building their resume. No prerequisites required.

Career Outcomes

Email Marketing Specialist ($45K-$70K), Email Marketing Manager ($60K-$95K), Marketing Automation Specialist ($55K-$85K), Digital Marketing Manager ($65K-$100K), Freelance Email Marketing Consultant ($50-$150/hr). Email marketing consistently delivers the highest ROI of any digital channel (approximately $36-$42 for every $1 spent).

Format & Pricing

100% free certification. Self-paced online course with approximately 4 hours of video content across 11 lessons. Timed certification exam with 60 questions (75% pass threshold). Certification valid for 2 years with free recertification. Shareable LinkedIn badge and certificate upon completion. No HubSpot subscription required.

Hubspot email marketing certification — complete email strategy & execution

What users say

Rate this Education

Related Tools

Related Moonlites

Related Creators

About