Dorie Clarks Recognized Expert is a comprehensive online course on building a personal brand and establishing yourself as a recognized authority in your field. Dorie Clark is a Duke University Fuqua School of Business professor, Wall Street Journal bestselling author (Stand Out, Reinventing You, The Long Game), and was named the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards. She has been a keynote speaker for Google, Microsoft, the World Bank, and the IMF, and her work has been featured in Harvard Business Review, the New York Times, Forbes, and the Wall Street Journal.

What You Will Learn

Personal brand audit and strategy — identifying your unique value proposition, defining your target audience, and crafting a compelling personal narrative
Content creation for authority — writing for high-profile publications like Harvard Business Review, Forbes, and industry outlets to build credibility
Social proof engineering — building endorsements, testimonials, speaking engagements, and media appearances that establish expertise
Networking and relationship building — strategic networking with influencers, peers, and potential collaborators in your field
Monetization strategies — turning thought leadership into revenue through consulting, speaking, courses, books, and advisory roles
Digital presence optimization — LinkedIn strategy, email list building, website positioning, and content marketing systems
The long game framework — Doris proprietary framework for patient, strategic career building that compounds over time
Speaking and media — preparing keynotes, pitching to conferences, handling media interviews, and building a speaking career

Why This Course Stands Out

Dorie Clark is not a social media guru selling engagement hacks — she is an academic and practitioner who teaches at one of the top business schools in the world and has personally built a thought leadership career from scratch. Her frameworks are research-backed and have been validated by thousands of professionals across industries. The course includes real case studies from executives, entrepreneurs, consultants, and professionals who have used her methods to land book deals, TEDx talks, board positions, and major consulting contracts. The Recognized Expert course community provides ongoing peer accountability and networking with ambitious professionals. Testimonials from alumni include stories of landing $250K+ contracts, book deals, and speaking careers directly attributable to the course methodology.

Who It Is For

Consultants and freelancers wanting to attract premium clients through authority positioning, executives building their public profile for career advancement, entrepreneurs wanting to become the go-to expert in their industry, coaches and service providers differentiating from competitors, academics wanting to extend their influence beyond the university, authors building a platform for book launches, and any professional who wants to be known for their expertise rather than just their job title.

Career Outcomes

Premium Consultant/Advisor ($200-$1,000/hr), Professional Speaker ($5,000-$50,000+ per keynote), Published Author (book deal advances $10K-$250K+), Board Member/Advisor ($25K-$100K+ per board seat), Thought Leader/Influencer in niche industry, Executive Coach ($300-$1,000/hr). The ROI from thought leadership is exponential — once established, inbound leads replace outbound sales efforts, speaking fees create passive income channels, and book authorship opens doors to premium opportunities. Doris students routinely report 3-10x return on their course investment within 12-18 months.

Format & Pricing

Self-paced online course with video lessons, worksheets, and frameworks. Live cohort elements include group coaching calls and community access. Course pricing: approximately $750-$900 (price varies with enrollment timing — early bird vs. standard). Periodic enrollment windows rather than always-open registration. Additional advanced programs and conferences available (RExCon conference). Also available: companion courses on Writing for High Profile Publications and other specialized topics. Dorie also offers 20+ courses on LinkedIn Learning for those wanting a lower-cost entry point ($29.99/month LinkedIn Learning subscription).

Dorie clark recognized expert course — personal branding & thought leadership

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