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Peggy Dean (The Pigeon Letters)
Peggy Dean, known as The Pigeon Letters, is one of the most recognized calligraphy and hand lettering educators in the world. She has built a thriving creative business teaching lettering, botanical illustration, and watercolor through online courses, bestselling books, and her social media platforms. Based in Portland, Oregon, Peggy has turned her passion for lettering into a full-fledged creative enterprise.
Her content covers modern calligraphy fundamentals, brush lettering techniques, hand lettering for beginners, botanical illustration, watercolor painting, Procreate digital lettering, building a creative business, selling art online, Skillshare course creation, and workshop hosting. She publishes tutorials on YouTube, process videos on Instagram and TikTok, and comprehensive courses on Skillshare and her own platform.
What makes Peggy exceptional is her ability to make lettering accessible to complete beginners while maintaining high artistic standards. Her books — including "The Ultimate Brush Lettering Guide" — have become industry staples. She has built one of the largest followings in the calligraphy space by combining approachable teaching with genuine artistic talent and transparent business-building content.
Peggy monetizes through Skillshare course revenue (one of the platform's top art teachers), her own website courses and workshops, bestselling books and book advances, art supply product lines, brand partnerships with art supply companies, affiliate marketing, and workshop/event hosting. Her business model shows how a single creative skill can spawn multiple revenue streams when paired with strong teaching ability.
For Moonlite users, Peggy Dean demonstrates how mastering a traditional craft and teaching it through modern digital platforms can create a sustainable, multi-six-figure creative business. The hand lettering market continues to grow with the rise of personalized goods, wedding stationery, and digital design, making this niche highly relevant for aspiring creative entrepreneurs.
Jamil Damji (KeyGlee / AstroFlipping)
Jamil Damji is the co-founder of KeyGlee, the largest wholesale real estate operation in the United States, operating across 180+ markets with over 100 employees and closing approximately 70 wholesale deals per month. He is also the co-host of the A&E TV series Triple Digit Flip and the AstroFlipping podcast and coaching program.
His content covers real estate wholesaling from beginner to advanced, disposition strategies, building wholesale teams, franchise-model real estate operations, deal analysis and underwriting, finding motivated sellers, buyer list building, virtual wholesaling, scaling from solo to enterprise, and the business systems behind high-volume wholesaling. Jamil publishes regularly on YouTube, Instagram, and through his AstroFlipping brand.
What makes Jamil exceptional is that he is not just teaching wholesaling theory — he runs the largest wholesale operation in the country. His KeyGlee franchise model has proven that wholesaling can be systematized and scaled like a traditional business, something most educators in the space have never accomplished. His disposition expertise (the sell-side of wholesaling) is particularly unique and valuable.
Jamil monetizes through KeyGlee's wholesale operations (70+ deals/month), the AstroFlipping coaching program, his A&E television show with Pace Morby, YouTube ad revenue, speaking engagements, real estate franchise fees, and brand partnerships. His business model shows how building a real operating business creates credibility that supercharges educational content.
For Moonlite users, Jamil Damji demonstrates how mastering one niche strategy — disposition in wholesale real estate — and building systems around it can create a nationally-scaled enterprise. His journey from individual wholesaler to franchise operator to TV personality illustrates the power of operational excellence combined with content creation.
Pace Morby (Creative Finance)
Pace Morby is one of the most influential real estate educators in the creative financing and wholesaling space. As the founder of SubTo — one of the largest real estate investing communities — and co-host of the A&E TV series Triple Digit Flip alongside Jamil Damji, Pace has built a $32 million real estate portfolio from the ground up using creative financing strategies.
His content covers subject-to deals, seller financing, lease options, real estate wholesaling, creative deal structuring, BRRRR method variations, private lending (Gator Method), building rental portfolios with no money down, negotiation tactics, and scaling a real estate business. He publishes across YouTube, TikTok, Instagram, and his podcast "Get Creative with Pace Morby."
What sets Pace apart is his accessibility and authenticity. He shares his personal phone number publicly, actively engages with his community, and breaks down complex creative financing strategies into digestible content. His SubTo community has helped thousands of investors close their first creative finance deals, and his Gator lending program teaches people how to become private lenders.
Pace monetizes through the SubTo membership community, coaching programs (SubTo, Gator Method, TTTC), his A&E television show, YouTube ad revenue, brand partnerships, speaking engagements, and his own real estate investment portfolio generating rental income. His business model demonstrates how combining active deal-making with education creates multiple reinforcing revenue streams.
For Moonlite users, Pace Morby exemplifies how deep expertise in a specific investing strategy — combined with relentless content creation and community building — can create both a massive personal brand and real wealth. His journey from contractor to $32M portfolio to TV personality shows the power of teaching what you practice.
Tattooing 101 (Jay)
Tattooing 101 is the world's largest online tattoo education platform, founded by Jay, a professional tattoo artist with 12+ years of experience and a business degree. The platform teaches aspiring and working tattoo artists not just technical skills, but how to build profitable tattoo businesses.
The content covers tattoo technique fundamentals, machine setup and tuning, needle selection and ink mixing, tattoo shop business management, pricing strategies, client acquisition through social media, portfolio building, branding for tattoo artists, financial planning for artists, and the 6-Figure Artist Blueprint. Their Artist Accelerator 90-day program is the closest thing to a real apprenticeship available online.
What makes Tattooing 101 exceptional is its comprehensive approach — combining artistry with entrepreneurship. Jay brings his business degree education into the tattoo world, teaching artists not just how to tattoo but how to run profitable shops, manage clients, invest wisely, and build personal brands. The platform fills a massive gap in the industry where most tattoo education focuses solely on technique.
Tattooing 101 monetizes through premium online courses (Artist Accelerator program, 6-Figure Artist Blueprint), membership subscriptions, YouTube ad revenue, affiliate partnerships with tattoo supply companies, and branded merchandise. Their business model demonstrates how deep niche expertise combined with structured education can create a scalable digital business.
For Moonlite users, Tattooing 101 showcases how a skilled tradesperson can build a massive educational platform by combining craft expertise with business acumen. The tattoo industry is a $3B+ market with millions of aspiring artists worldwide, and Jay's approach of teaching both the art and the business side creates exceptional value for students.
Matthew Brennan (The Drone Creative)
Matthew Brennan is a drone photographer, videographer, and the creator of The Drone Creative — a YouTube channel with over 400,000 subscribers dedicated to helping people get the most from their drones, camera gear, and tech. Based in Northern Ireland, Matthew has built one of the largest drone-focused educational channels on YouTube, combining stunning aerial footage with practical tutorials.
His content covers drone photography and videography tutorials, best camera settings for aerial footage, drone reviews and comparisons (DJI and others), gimbal and action camera guides, drone business tips, cinematic drone filming techniques, photo and video editing for aerial content, and drone regulations and safety. Matthew publishes weekly videos packed with actionable settings, techniques, and gear recommendations.
What makes Matthew exceptional is his teaching-first approach combined with genuinely beautiful content. Each video demonstrates not just the "how" but the "why" behind camera settings and techniques, helping viewers understand the principles so they can adapt to any situation. His 135K+ Instagram following showcases the caliber of his aerial photography work, lending credibility to his tutorials.
Matthew monetizes through YouTube ad revenue (400K+ subscribers), brand partnerships with drone and camera manufacturers, affiliate links for gear recommendations, his personal website and portfolio, and client drone photography and videography work. His business model shows how combining professional service work with educational content creation can build multiple income streams.
For Moonlite users, Matthew Brennan demonstrates how a skilled practitioner can build a massive audience by teaching their craft. The drone photography and videography space is growing rapidly as drones become more accessible, and Matthew's position as the go-to educator in this niche shows how early expertise in an emerging field can create a dominant creator brand.
Anne-Marie Faiola (Bramble Berry / Soap Queen)
Anne-Marie Faiola is the founder and CEO of Bramble Berry, a soap and cosmetic supply company, and the creator of the Soap Queen YouTube channel — one of the largest handmade bath and beauty channels on YouTube with over 350,000 subscribers. Based in Bellingham, Washington, Anne-Marie has built a multi-million dollar business empire around the art and business of soap making, candle making, and handmade bath products.
Her content covers soap making tutorials and techniques, candle making guides, bath bomb and lotion creation, handmade cosmetics business strategies, product formulation, packaging and branding for handmade products, craft show selling tips, and scaling a handmade product business. Through hundreds of videos, Anne-Marie and her team provide comprehensive education for aspiring soap and candle entrepreneurs.
What makes Anne-Marie exceptional is her dual role as both supplier and educator. Bramble Berry serves over 60,000 customers and employs 90+ people, while her YouTube channel and social media presence function as both marketing and genuine education. She was featured on the TV show "Meet Your Makers" and has been covered extensively in business media. Her approach of giving away education freely while selling supplies has become a textbook example of content-driven commerce.
Anne-Marie monetizes through Bramble Berry product sales (soap making supplies, fragrance oils, molds, etc.), YouTube ad revenue, published books on soap making, online courses, brand partnerships, and speaking engagements. Her integrated business model — where content drives product sales and product sales fund more content — is a masterclass in creator-commerce synergy.
For Moonlite users, Anne-Marie Faiola represents the ultimate creator-entrepreneur hybrid. She didn't just build a YouTube channel about soap making — she built a $10M+ supply company powered by content. Her story demonstrates how combining product expertise with generous education can create a self-reinforcing business flywheel.
Bryan Creely (A Life After Layoff)
Bryan Creely is a career coach, corporate recruiting insider, and the founder of A Life After Layoff — a YouTube channel, website, and coaching platform dedicated to helping job seekers navigate career transitions, write better resumes, and ace interviews. With over 20 years of experience as a corporate recruiter and HR professional at companies like FedEx, Amazon, Ford Motors (Visteon), and Korn Ferry, Bryan brings unmatched insider knowledge to the career services space.
His content covers resume writing and optimization, job interview preparation and techniques, navigating layoffs and career transitions, LinkedIn profile optimization, hiring manager psychology, salary negotiation, corporate recruiting insights, and job search strategy. Bryan is ranked in the top 1% of career coaching influencers in the United States, with his insights reaching millions through YouTube and major media coverage.
What makes Bryan exceptional is his insider perspective. Unlike many career coaches who approach job searching from the outside, Bryan has sat on the other side of the table — conducting thousands of interviews, participating in countless intake calls and post-interview debriefs with hundreds of hiring managers. This gives his advice a level of authenticity and specificity that resonates deeply with job seekers.
Bryan monetizes through career coaching services, resume review packages, LinkedIn optimization services, online courses, YouTube ad revenue, and his A Life After Layoff website. His business model demonstrates how professional expertise from a corporate career can be transformed into a thriving creator-coaching business.
For Moonlite users, Bryan Creely shows how corporate professionals can leverage their insider knowledge to build creator businesses that genuinely help people. His success in the career services niche — a space every working professional needs at some point — proves that authentic expertise and consistent content creation can build a powerful personal brand and sustainable business.
Amy Leigh (Go Groomer)
Amy Leigh is a certified professional pet groomer, educator, and the creator of Go Groomer — a YouTube channel and training platform that has become one of the leading resources for both professional pet groomers and pet owners looking to learn grooming skills. A certified professional since 2003, Amy brings over two decades of hands-on grooming expertise to her content.
Her content covers dog grooming techniques and tutorials, grooming tool reviews and recommendations, breed-specific grooming guides, starting and running a pet grooming business, mobile grooming tips, safe grooming practices, and at-home pet care. Amy uniquely bridges the gap between professional groomers and pet owners, making her content accessible to both audiences.
What sets Amy apart is her educational approach and community building. She offers a membership program ("Hound" tier) with monthly live Zoom learning sessions, group coaching, Q&A sessions, and downloadable PDFs that members compile into their own Go Groomer Notebook. She is also a regular presence at major industry events like the Hershey Groom Expo, the world's largest professional pet grooming show.
Amy monetizes through her Go Groomer membership community, YouTube ad revenue, brand partnerships with grooming tool and product companies, educational courses, and her presence at industry trade shows. Her business model shows how professional service expertise can be packaged into a scalable creator education business.
For Moonlite users, Amy Leigh demonstrates how professionals in hands-on service industries can build thriving creator businesses. Her success in the pet grooming niche — featured in the Pittsburgh Post-Gazette and industry publications — proves that deep expertise combined with accessible teaching creates loyal, paying audiences.
Cody Askins (The Power Players Podcast)
Cody Askins is an insurance industry entrepreneur, sales coach, and the creator of a YouTube channel and podcast empire dedicated to helping insurance agents build six-figure and seven-figure businesses. As the founder of multiple coaching programs including Telesales Mastery Members, the CA Sales System, and Success Society, Cody has become one of the most influential voices in insurance sales education.
His content covers insurance sales techniques and scripts, lead generation for insurance agents, how to sell life insurance and Medicare, building an insurance agency from scratch, scaling insurance businesses, telesales mastery, and interview-style conversations with top-performing insurance agents. Through The Power Players Podcast, Cody regularly features agents who have achieved extraordinary results, breaking down their strategies for the audience.
What makes Cody unique is his combination of personal production success and coaching expertise. He built his own insurance business first, then turned his knowledge into a coaching and education empire. His content features real case studies — like agents generating $450K+ in their first year or scaling agencies to $10M+ in premium — providing tangible proof that his strategies work.
Cody monetizes through his coaching and consulting programs, group and private coaching courses, custom lead generation consulting, YouTube ad revenue, podcast sponsorships, and his speaking engagements at insurance industry events. His business model demonstrates how deep industry expertise can be packaged into multiple revenue streams.
For Moonlite users, Cody Askins represents the insurance industry creator who has cracked the code on building a coaching empire in a traditionally offline business. His success shows how sales professionals in any industry can leverage content creation and coaching to build scalable businesses beyond their direct production.
Angela Brown (Savvy Cleaner)
Angela Brown is a cleaning business entrepreneur, educator, and the founder of Savvy Cleaner — a training platform and YouTube channel dedicated to helping people start, grow, and professionalize cleaning businesses. With over 250,000 YouTube subscribers gained entirely through organic growth, Angela is the leading voice in the cleaning business education space.
Her content covers how to start a house cleaning company, cleaning business marketing and pricing, employee management for cleaning companies, professional cleaning techniques, Airbnb cleaning strategies, cleaning product reviews, and business systems for janitorial entrepreneurs. Through her daily "Ask a House Cleaner" show and podcast, Angela has trained house cleaners in 37 countries.
What makes Angela exceptional is her comprehensive approach to cleaning as a business, not just a service. She published "How to Start Your Own House Cleaning Company" (available as a free eBook), created an entire training curriculum through Savvy Cleaner Training, and built a community of professional house cleaners. Her content treats cleaning business ownership with the same seriousness as any other entrepreneurial venture.
Angela monetizes through her Savvy Cleaner training courses, coaching programs, YouTube ad revenue, affiliate partnerships with cleaning product companies, her podcast, speaking engagements, and published books. Her multi-platform approach demonstrates how niche expertise in a blue-collar industry can build a substantial creator empire.
For Moonlite users, Angela Brown proves that creator businesses can thrive in any industry. Her success in building a 250K+ subscriber channel around cleaning business education shows that there is massive demand for practical, niche entrepreneurship content — and that the best opportunities often exist in industries others overlook.
Matt Outlaw (731 Woodworks)
Matt Outlaw is a woodworker, tool enthusiast, and the creator of 731 Woodworks — a popular YouTube channel focused on woodworking tools, shop setup, and turning woodworking into a business. With experience in the trades since 1995 spanning general construction, carpentry, and woodworking, Matt now works as a full-time YouTuber sharing his deep knowledge of tools and workshop optimization.
His content covers tool reviews and comparisons, woodworking business tips, workshop organization and setup, project builds, pricing strategies for woodworkers, and free masterclasses on making money with woodworking. Matt is known for his honest, thorough tool reviews and his practical approach to the business side of woodworking — teaching aspiring woodpreneurs how to price projects, find customers, and build sustainable businesses.
What sets Matt apart is his dual focus on craft and commerce. Through his Skool community and free masterclasses, he teaches woodworkers not just how to build, but how to make a living doing it. His content bridges the gap between hobbyist woodworking and professional business ownership.
Matt monetizes through YouTube ad revenue, his Skool community, affiliate partnerships with tool companies, brand sponsorships, and educational content. His channel demonstrates how deep niche expertise in tools and business strategy can build a substantial creator following.
For Moonlite users, Matt Outlaw represents the trades-to-creator pipeline — someone who leveraged decades of hands-on experience into a thriving digital education business. His emphasis on the business fundamentals of woodworking makes him uniquely valuable for aspiring maker entrepreneurs.
Chris Salomone (Foureyes Furniture)
Chris Salomone is a furniture designer, woodworker, and the creator of Foureyes Furniture — a YouTube channel with over 1.2 million subscribers dedicated to modern furniture design and woodworking. Based in Southern California, Chris combines a business degree from Cal State Fullerton with self-taught woodworking skills to build a thriving creator business around furniture making.
His content covers furniture design and building, woodworking techniques and joinery, workshop setup and tool reviews, design philosophy, project planning, and the business of selling custom furniture. Chris is known for his design-forward approach — while many woodworking channels focus on traditional techniques, Chris brings a modern, minimalist aesthetic that appeals to design-conscious audiences.
What makes Chris exceptional is his journey from marketing professional to full-time woodworking creator. He started by designing furniture for his own home, turned it into a custom furniture business, and then pivoted to YouTube when he felt his skills were stagnating from building the same pieces repeatedly. His channel became so successful that he left his corporate marketing director role to pursue it full-time.
Chris monetizes through YouTube ad revenue, furniture project courses and plans sold through his website, custom furniture commissions, brand sponsorships, and affiliate partnerships. His transition from selling physical furniture to selling educational content demonstrates a scalable creator business model.
For Moonlite users, Chris Salomone is a masterclass in building a creator business around a craft. His story shows how a maker can evolve from selling products to selling knowledge, turning expertise into a scalable digital business with over a million subscribers.
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