Mike Andes is the founder of Augusta Lawn Care, an eight-figure international lawn care and landscaping franchise with over 200 locations, and one of the most prominent home service business educators on YouTube with over 240,000 subscribers and 46,000+ Instagram followers. Mike travels the country helping struggling landscaping and home service businesses turn around their operations and become profitable.

Content covers how to start a lawn care or landscaping business from scratch, scaling a service business from solo operator to multi-crew operation, marketing strategies for local home service businesses, hiring and managing crews in lawn care and landscaping, pricing lawn care and landscaping jobs for maximum profit, franchise vs independent business models in lawn care, equipment purchasing and fleet management decisions, customer acquisition and retention strategies, financial management and bookkeeping for service businesses, and building systems and processes for scalable growth.

What makes Mike exceptional is his combination of massive real-world success (200+ franchise locations) with authentic, relatable content. His YouTube videos often feature him visiting struggling businesses in person, diagnosing their problems, and helping them implement solutions — a format that is both educational and compelling. He doesn't just teach theory; he shows the messy reality of building and fixing service businesses. His community (the Mike Andes Community) provides ongoing support, and his courses, seminars, and software recommendations give entrepreneurs a complete toolkit for growth.

Mike monetizes through Augusta Lawn Care franchise fees and royalties, his YouTube channel ad revenue, online courses and business seminars, his community membership, software and CRM partnerships, marketing tool recommendations, consulting services for home service businesses, and his website mikeandes.com. He also hosts the Mike Andes Podcast and speaks at industry events.

For Moonlite users, lawn care and landscaping is one of the most accessible service businesses to start. Startup costs can be as low as $5,000-$15,000 for basic equipment, and the recurring nature of the work (weekly/bi-weekly mowing contracts) creates predictable revenue. The US lawn care market is worth over $130 billion, with strong fragmentation that favors local operators. Solo operators can earn $50,000-$80,000, while owners with crews routinely generate $200K-$1M+ in revenue. The franchise model (like Augusta) offers a proven playbook, while independent operators can build entirely custom businesses. Mike Andes provides the complete roadmap for both paths.

Mike Andes (Augusta Lawn Care)

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