This was a seasonal play. I chose a niche where people buy emotionally, valentine’s day. i started prepping roughly 3 months in advance.
Product Research
First thing was product selection. I focused on items people buy with emotion, not logic. stuff like chocolates, candles, gifts for couples. instead of selling one item, I bundled things together and added slightly premium options like jewelry bundles to increase sales.
Store Setup
Then I built the store on Shopify. nothing fancy. clean layout, easy to understand, smooth checkout. that’s it.
Meta + Tiktok Ads
For traffic, I mainly ran meta + instagram ads with broad targeting. I also tested tiktok ads, and from my experience, ugc style creatives matter a lot there. the first 2-3 seconds are everything, you have to hook people emotionally right away.
Customer Support
Once orders started coming in, I put a lot of effort into customer support. fast replies, honest delivery timelines, no overpromising. I also added small bonuses, which helped with conversions and satisfaction.
Total Sales
Ended up doing around 800 orders in a month.
Average order value was roughly $45.
Total revenue landed around $35k
Ad spend somewhere between $4k - $6k.
Since it was seasonal, I stopped running ads after Valentine’s last year. I’m planning to start ads again this Valentine’s.