I want to start an online business, but I keep getting stuck on this decision: Amazon FBA or Shopify.
Amazon sounds easier because the traffic is already there, but the fees, competition, and zero brand control kind of scare me. Shopify sounds better long term, but starting from zero traffic feels intimidating if you don’t really know marketing yet.
I’m not looking for quick money or guru advice. I just want to pick something realistic and learn properly without burning cash.
If you’ve tried either or both, what would you choose if you were starting today, and why?
Anything you wish someone had told you early on?
Would love real answers, even if they’re not pretty.