I am starting to think most of what agents obsess over barely matters to clients. Awards, marketing plans, years of experience.. everyone talks about them but I keep seeing people choose agents for reasons that feel way more human and way less logical.
For those who have worked closely with buyers or sellers what actually makes someone trust an agent enough to say yeah, let’s go with you
Is it communication, confidence or being calm when things get stressful?
Or do clients mostly choose whoever makes the process feel less overwhelming?
Genuinely curious what really moves the needle in real situations.