I’ve been selling on TikTok Shop for a bit now and I’m averaging around $100–150/day. Super grateful for the progress so far, but I’m trying to understand what it actually takes to scale from this level to a consistent $80k–100k/year.
For sellers who’ve grown past the early stage, what made the biggest difference for you?
Was it posting more videos, switching niches, improving margins, running ads, finding better suppliers, or something else entirely?
I feel like I’ve hit the point where the basics are working, but I don’t know what the next “lever” is to move from a good side income into something more serious. Any insight from people who’ve scaled would really help.