Been running into this a lot lately small businesses that totally understand the risks but still push off security until next quarter or after funding.
It’s wild because they will spend thousands on branding or ads but hesitate to invest a fraction of that to protect their data. I get that budgets are tight, but one breach could wipe them out completely.
For those of you working with SMBs, how do you handle it when a potential client agrees security matters but keeps delaying? Do you educate them or just walk away and circle back later?