I have been running my small cybersecurity business for a bit now and pricing for SMBs has been the hardest part to figure out.
Most small clients want enterprise security but with startup budgets. I get it they are tight on cash but sometimes it feels like I am undercutting myself just to land work.
For those of you already working with small businesses, how do you price your services so you don’t end up working 60 hours a week for 20 hour pay? Do you offer packages, hourly rates, retainers or something else that actually keeps it fair for both sides?
Just trying to find that sweet spot between helping smaller clients and keeping the business sustainable.