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kristinemcguire

@kristinemcguire

10mo

Why Brands Love Newsletter Curators and Pay for Them

Newsletter curator

Curated newsletters are becoming the new form of niche media. Brands want to reach loyal audiences, and curators build exactly that.

Here is why companies pay:

  • Targeted readers. A travel gear brand loves being in a travel newsletter.

  • High engagement. Newsletters have 30 to 50 percent open rates which outperform social media.

  • Trust factor. Readers value recommendations from curators over paid ads.

Ways to earn income:

  • Sponsorships from 50 to 500 dollars per issue

  • Affiliate links that pay per sale

  • Paid tiers offering exclusive content for five to ten dollars per month

Once you reach one thousand engaged readers, sponsors start reaching out.
You become a bridge between brands and audiences, all from your inbox.

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