Time/week spent: 5h - 20h

Influencer marketing can be a part-time to full-time hustle, depending on your approach. Typically, influencers spend between 5 to 20 hours per week on this side gig. Initially, most influencers invest more time in setting up their platform, creating content, and establishing a following. This could mean dedicating 15 to 20 hours per week at the start. Tasks involved include content creation, engaging with followers, negotiating brand deals, and analyzing performance metrics. Over time, as influencers streamline their processes and grow their audience, the time commitment may decrease to around 5 to 10 hours weekly. Online communities suggest that influencer marketing demands a moderate time investment, with some influencers putting in more hours than others.