Passive income: YES

Starting a Notion and Airtable Template Shop can potentially lead to earning passive income once the templates are created and marketed effectively. Many template shop owners leverage automation tools, such as email marketing and sales platforms, to streamline processes and reach a wider audience. While some individuals have shared success stories of earning passive income through template sales on platforms like Reddit and Twitter, it is important to note that achieving passive income levels may vary. It typically requires consistent effort in creating high-quality templates, optimizing marketing strategies, and building a loyal customer base. Success in earning passively from a template shop is more realistic for those who invest time upfront in developing a strong product portfolio and implementing efficient systems for sales and customer support. However, passive income levels may not be easily attainable for everyone, as it depends on factors like the niche, competition, and marketing tactics employed.