Passive income: NO

Starting an AI Video Production Agency as a side hustle has the potential to generate passive income, but the likelihood varies for each individual. Some people have successfully automated parts of the video production process, such as using AI tools for editing and scheduling, which can help in creating a more passive setup. However, achieving complete passive income where minimal effort is required may be challenging and usually requires a significant initial investment in setting up efficient systems and processes. While some individuals have shared success stories on platforms like Reddit and YouTube, it's important to note that these are often outliers. Most people may not reach a fully passive income level and may need to remain actively involved in managing and growing the agency. Misleading expectations around the level of effort required to achieve passive income are common in this field.