Passive income: YES

Selling templates can potentially lead to passive income, but it's not guaranteed for everyone. The setup can range from creating a website or utilizing a platform to showcase and sell templates. Automation tools like email marketing and sales platforms can help streamline processes. While some individuals do achieve passive income in this hustle, it's more common for only a few outliers to reach that level. It realistically becomes passive for those who invest time upfront to create high-quality templates and optimize their sales strategies. However, many people may not achieve full passive income and may need to actively promote their templates to sustain earnings. Misleading expectations include assuming passive income will come quickly without significant effort. Costs range from $50 to $200 for initial setup, and time to profit can vary but typically ranges from 2 weeks to 6 months.