Passive income: NO

Earning passive income solely from designing ad creatives as a side hustle is unlikely for most people. While there is potential to automate some processes and outsource work, achieving true 'set it and forget it' passive income is rare. Most individuals in this field find that ongoing client communication, revisions, and staying updated with trends require active involvement. While some may reach a level of semi-passive income through efficient systems and outsourcing, complete passivity is uncommon. It's essential to manage expectations and understand that consistent effort is typically needed to maintain income streams in this business. Misleading expectations of fully passive income can lead to disappointment for those entering the field.