Dropshipping income isn’t stable, because it’s a real business. And like any business, income goes up and down. That’s just how it is.
At the start, everything depends on testing. When a creative starts working, you double down on it. Sometimes one creative can run great for months and keep bringing sales. But the thing is, sales depend heavily on ads. If the CTR (click through rate) on your winning creative drops, your sales usually drop with it.
And sometimes your ads are doing fine… then competitors copy your creative and suddenly the competition gets way tougher.