Usefulness: 5/5 | Value for cost: 5/5 | Support: 5/5

Hotjar is an analytics tool that shows real user behavior. It tells you what users are doing on your website, where they are clicking, where their mouse is moving, how far they scroll, and on which pages they get confused or exit. It has heatmaps that display in graph and visual form which sections are grabbing the most attention and which ones are being ignored. It also offers feedback and survey options, where real users share their opinions on what they liked and what issues they faced.