It’s consistent only after you’ve dialed in a winning product + stable traffic source, otherwise the income swings like crazy.
People relying on organic traffic see months where they crush it and months where it completely dries up. Paid ads, repeat customers, and evergreen products usually smooth things out, but even then you’ll get fluctuations from ad costs, seasonality, and platform changes. So it’s not a fixed paycheck, it becomes “semi-predictable” once you build a system, but you should expect variance every month.