I always try to under-promise and over-deliver. For a beginner who’s actually putting in the work and learning, I think doing around $50k–$60k in profit in your first year is 100% possible. That’s doing less than 10 hours a week.
I’ve had stores do $100–$200 a day profit within the first week once I found a winning product and scaled ads. There’s no cap. My first big organic store did $2.5M in revenue in about a year and a half, and around $1M profit.
Not everyone’s first product hits. You test, kill it if it doesn’t work in a few days, and move on. If you keep trying products, stay persistent, and don’t quit, you can get results.