Time/week spent: 10h - 25h

Starting a custom denim brand can be a time-intensive venture that involves various aspects such as designing, sourcing materials, manufacturing, marketing, and managing sales. From what I've observed, the time commitment can vary based on individual goals and business scale. Low-end: 10 hours/week, High-end: 25 hours/week. Initially, more time may be required for setting up the brand, creating designs, finding suppliers, and establishing an online presence. As the business progresses, time spent on administrative tasks, customer communications, and marketing efforts may increase. Most online discussions suggest that consistent effort is crucial for success in this competitive niche.