Passive income: NO

Building affiliate funnels can potentially lead to passive income, but achieving full passivity is not guaranteed for most individuals. To make this side hustle passive, one would need to set up automated systems for driving traffic, converting leads, and managing affiliate relationships. This would involve investing time and possibly money upfront to create and optimize these systems. While some people have successfully generated passive income through affiliate funnels, it often requires ongoing effort to maintain and scale the business. Many individuals may not reach a fully passive level and may need to actively manage and tweak their funnels to generate consistent income. Misleading expectations often revolve around the idea of 'set it and forget it' passive income, which is not always the reality in this business. Overall, while passive income is achievable in this hustle, it may not be easily attainable for everyone without continuous effort and optimization.