Risk: Moderate

I’d rate the risk a 2 out of 5 because starting as a guide seller can involve several risks, especially for beginners. 1. Money: There are potential costs for creating, marketing, and distributing the guides. If the guides don't sell, these costs may not be recouped. 2. Time and Energy: Significant time and effort are required to research, write, and design a quality guide. If the guide doesn't sell, this investment may feel wasted. 3. Confidence: Failure to sell can impact confidence, especially if the guide was a passion project. 4. Common Experiences: Many beginners have reported spending money on marketing or platform fees without seeing returns. There are also stories of guides not selling due to poor market research or lack of demand. 5. Startup Costs: Costs can include software for design, marketing expenses, and possibly platform fees. These might not pay off if the guide doesn't attract buyers. Overall, while it's possible to succeed, the risk of losing money and time is significant if not approached carefully.