Risk: High

1 – Extremely Risky High chance of losing money/time As a TikTok Shop Seller, someone starting from scratch could lose money, time, energy, and confidence. Beginners often spend money on inventory, marketing, and platform fees without guaranteed returns. There are startup costs like purchasing products, shipping, and possibly advertising that might not pay off. Many people online report challenges with visibility, competition, and understanding the platform's algorithm, leading to potential failure or financial loss. I’d rate the risk a 1 out of 5 because there is a high chance of losing money and time, especially for those who cannot afford to lose their initial investment and are unfamiliar with e-commerce dynamics.