Risk: Moderate

I’d rate the risk a 3 out of 5 because: - Money: There are minimal upfront costs since Amazon Merch on Demand doesn't require inventory purchases. However, some may invest in design software or hire designers, which could lead to financial loss if sales don't cover these expenses. - Time and Energy: Significant time and effort are needed to create designs, research trends, and market products. If sales are low, this investment may not yield returns, leading to potential frustration and burnout. - Confidence: Beginners may face challenges in creating appealing designs or understanding the market, which can lead to discouragement if initial efforts don't succeed. - Online Feedback: Many beginners report spending time and money on designs without seeing significant returns, especially if they don't understand the market or fail to promote their products effectively. Overall, while the financial risk is relatively low, the potential loss of time, energy, and confidence makes it moderately risky for those starting from scratch.