Time/week spent: 5h - 20h

Initially, time was spent learning the platform, setting up accounts, and researching products. As the shop became established, time was divided between creating content, engaging with followers, and analyzing performance metrics. Marketing and collaboration with brands also took up significant time. The time commitment was higher at the start and became more consistent as processes were streamlined. Online, people report varying time demands, with some spending more time on content creation and others on marketing strategies.