Time/week spent: 5h - 20h

Initially, time was spent setting up the account, creating content, and learning the platform. This included researching products, filming and editing videos, and engaging with followers. Over time, as content creation became more streamlined, the hours decreased. Weekly time involved creating new content, responding to comments, and analyzing performance metrics. The time commitment varied, with more hours needed during product launches or promotions. Online, people report that the time investment can be significant upfront but becomes more manageable as processes are optimized.