Startup cost: $100 - $2.5k

Low-end estimate includes: - Domain and hosting: $50 (basic website setup) - Basic camera or smartphone: $0 (using existing equipment) - Free social media accounts: $0 - Basic yoga mat and props: $50 High-end estimate includes: - Domain and premium hosting: $200 (for a professional website) - High-quality camera and microphone: $1,000 (for better video content) - Professional video editing software: $300 - Social media management tools: $200 - Yoga certification or courses: $500 - Marketing and ads: $300 (to grow audience) Essential at launch: Domain and hosting, basic camera, social media accounts, yoga mat Optional at launch: High-quality camera, professional software, social media tools, certification, marketing Hidden costs: Recurring hosting fees, software subscriptions, potential ad spend Online communities often mention that while starting costs can be low, expenses can increase as you invest in better equipment and marketing to grow your audience. Budgeting for both initial setup and ongoing costs is crucial for taking this seriously.