Startup cost: $100 - $5k

The low-end estimate covers basic equipment like a smartphone with a decent camera, free editing software, and free social media platforms for distribution. The high-end estimate includes a high-quality camera, microphone, lighting equipment, professional editing software, website hosting, and initial ad spend. Essential costs are a camera and editing tools, while optional costs include advanced equipment and advertising. Hidden costs might include subscription fees for software or platforms. Many find costs increase as they invest in better tools and marketing. For serious commitment, budgeting for quality equipment and marketing is advised.