Startup cost: $100 - $1.5k

Low-end costs include a basic setup with a computer and internet connection, free usability testing platforms like UserTesting (with limited features), and free or low-cost screen recording software. This setup allows for basic testing and feedback collection. High-end costs involve investing in a high-quality computer, professional usability testing tools like Lookback or Optimal Workshop, a good microphone and webcam for recording sessions, and possibly a subscription to a project management tool like Trello or Asana. Additionally, marketing expenses for ads on social media platforms and a professional website setup can add to the cost. Hidden costs might include recurring subscription fees for premium tools and unexpected equipment upgrades. Online communities often mention that while starting costs can be low, expenses can increase as you scale up and seek more professional results.