Startup cost: $500 - $5k

The low-end estimate covers essential tools like a basic social media management platform (e.g., Buffer or Hootsuite), a simple website, and minimal advertising spend. It assumes the use of free design tools like Canva and organic growth strategies. The high-end estimate includes advanced tools like premium analytics software, professional design software (e.g., Adobe Creative Cloud), a more sophisticated website, higher advertising budgets, and possibly hiring freelancers for content creation or strategy. Hidden costs can include ongoing subscription fees for tools, unexpected ad costs, and potential legal or accounting services. While some claim it's low-cost, expenses can increase as the business scales.