Startup cost: $300 - $5k

Low-end estimate: This budget covers purchasing a few pairs of sneakers from retail drops or clearance sales, using platforms like eBay or Facebook Marketplace for sales, and basic tools like a smartphone for photos and listings. It assumes minimal advertising and no paid tools. High-end estimate: This includes purchasing a larger inventory from retail and resale platforms, using sneaker bots for securing limited releases, subscribing to cook groups for insider information, investing in professional photography equipment, and spending on advertising through social media. It also covers fees for platforms like StockX or GOAT, and potential storage solutions. Hidden costs can include transaction fees, shipping, and returns. Many find costs increase as they scale up or seek more exclusive inventory.