Startup cost: $50 - $500

Low-end estimate: This budget covers basic essentials like a reliable internet connection and a smartphone or computer you already own. You might spend around $50 on a few initial products to test, focusing on free or low-cost platforms like Amazon Vine or Influenster. High-end estimate: This includes purchasing a high-quality camera or smartphone for better content creation ($300), a tripod and lighting setup ($100), and subscriptions to premium platforms or services like UserTesting or TryMyUI ($100). This budget also allows for purchasing a wider range of products to test and potentially running small ad campaigns to grow your online presence. Hidden costs might include shipping fees for returning products or maintaining a website if you choose to blog about your experiences.