Startup cost: $200 - $2.5k

Low-end estimate includes basic tools like Google Ads certification (free), a small budget for initial ad spend ($100), and a basic keyword research tool subscription ($50/month). This setup allows for minimal entry into PPC with essential tools. High-end estimate covers advanced tools and services such as a comprehensive keyword research tool like SEMrush or Ahrefs ($100/month), a professional landing page builder ($50/month), a higher initial ad spend ($500), and optional training courses or certifications ($500). Additionally, budgeting for a professional website setup ($500) and ongoing software subscriptions can increase costs. This setup is for those who want to invest in quality tools and training from the start. Hidden costs can include ongoing ad spend, software subscriptions, and potential fees for additional training or consulting. While some claim PPC is low-cost, expenses can increase as you scale and optimize campaigns.