Startup cost: $100 - $5k

Low-end estimate includes basic smartphone with a good camera ($0 if already owned), free photo editing apps, and initial content creation. Essential costs might include a basic ring light ($20) and a tripod ($20). Optional costs could be a small budget for Instagram ads ($50) to boost initial visibility. High-end estimate covers a high-quality smartphone or camera ($1,000), professional lighting setup ($200), advanced photo/video editing software ($200), professional branding (logo, website, etc.) ($500), and a larger budget for Instagram ads ($2,000). Additional costs might include hiring a photographer or videographer for content creation ($1,000) and purchasing props or outfits for shoots ($300). Hidden costs can include ongoing subscription fees for editing tools or analytics services.