Startup cost: $500 - $5k

Low-end estimate includes essential tools like a basic laptop or computer ($300), internet access ($50), and a simple website or portfolio setup ($150). This setup allows for basic outreach and client management. High-end estimate covers a more professional setup with a high-quality laptop or desktop ($1,500), advanced PR software and tools like Cision or Meltwater ($1,000), professional website design and hosting ($500), marketing and advertising budget ($1,000), and professional development courses or certifications ($1,000). This setup is for those looking to establish a strong brand presence and access premium resources. Hidden costs can include ongoing software subscriptions, unexpected marketing expenses, and potential travel costs for client meetings. While some claim PR can be low-cost, expenses often increase as the business grows and more tools and services become necessary.