Startup cost: $200 - $2.5k

Low-end estimate includes basic tools like a Canva subscription for design ($13/month), a domain name ($10/year), and a basic website hosting plan ($5/month). Essential social media accounts are free, and initial marketing can be done organically without paid ads. High-end estimate covers professional tools and services such as Adobe Creative Cloud ($55/month), a premium website builder like Squarespace or Wix ($20/month), professional email marketing services like Mailchimp ($30/month), and initial paid advertising on platforms like Facebook or Google Ads ($500). It also includes a higher-quality website design ($500) and potential inventory or promotional materials ($500). Hidden costs might include transaction fees for online sales or additional plugins for website functionality. Online communities often mention that costs can increase as you scale or add more features.