Startup cost: $50 - $500

The low-end estimate covers basic essentials like a reliable internet connection and a simple webcam or smartphone for virtual participation. The high-end estimate includes a high-quality webcam, microphone, lighting setup, and possibly a subscription to a platform like Zoom Pro for hosting or participating in more professional sessions. Optional costs might include marketing materials or joining specific focus group platforms that charge a fee. Hidden costs can include transportation if in-person sessions are required or software subscriptions for recording and editing feedback. While many claim it's low-cost, expenses can increase with the desire for higher quality and more professional setups.