Startup cost: $200 - $5k

Low-end estimate includes basic equipment like a smartphone with a good camera ($0 if you already own one), basic lighting ($50), a tripod ($20), and a few essential beauty products for content ($100). This setup allows for starting on platforms like Instagram or TikTok with minimal investment. High-end estimate covers a professional camera ($1,000), advanced lighting setup ($500), a high-quality microphone ($150), video editing software ($200), a website domain and hosting ($100), professional branding and design services ($500), a wider range of beauty products for diverse content ($1,000), and initial ad spend on platforms like Instagram or YouTube ($1,000). This setup is for those who want to invest in high-quality content and branding from the start. Essential costs include basic equipment and a few products, while optional costs involve professional gear, branding, and advertising. Recurring costs might include website hosting and software subscriptions. Many find that costs can increase as they commit to higher quality content and marketing efforts.