Startup cost: $200 - $2.5k

The low-end estimate covers basic tools like a laptop or smartphone, internet access, and free or low-cost survey tools (e.g., Google Forms). It assumes using free online communities for recruitment and minimal marketing. The high-end estimate includes a professional website, premium survey tools (e.g., SurveyMonkey), paid advertising, participant incentives, and possibly a subscription to a user research platform like UserTesting. Hidden costs might include software subscriptions, taxes, and unexpected marketing expenses. Online discussions suggest costs can increase as you scale or seek higher quality insights.